Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

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Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

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Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

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High Quality Lead Click Rate Case Studies Thought Leadership 134

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

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Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

Email Marketing 101

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Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email Automation.

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Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

Sharpspring

SEPTEMBER 26, 2019

These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. And right from the beginning, keep track of the key metrics and KPIs. . Email delivery rate.

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Email Marketing CTR Open Rate Copywriting 60

Delivra

AUGUST 3, 2021

Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. the message is delivered to a spam or junk folder.

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Deliverability CAN-SPAM Opt-out Click Rate 52

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Google and Microsoft, the two main email providers, monitor email activity.

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Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Outbound Engine

MARCH 20, 2020

Bonus Content : Want to increase your email open rate? Download our Email Marketing Roadmap and make sure your emails are on the right track. With a little planning, you can be sure they are. You may end up in a spam folder. Bonus Content : Want to increase your email open rate?

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Planning CAN-SPAM Click Rate Newsletter 76

Litmus

FEBRUARY 17, 2021

Automating your emails maximizes team productivity while also driving significant email marketing results. You can finally work on them! But email automation only works with the right strategies and tools in place. Let’s dive into the ways email automation makes your life easier. What a relief. Image Source.

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Optinmonster

MAY 18, 2020

But if you can accurately calculate EPC, then you don’t need to rely on hope. You can make data-driven decisions with predictable success and even target other affiliate products with higher CPC. You need to know your earnings per click so you can focus on what matters: profit. That’d be nice, too.

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Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. In the first section, we'll discuss the metrics that need to be tracked.

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Email Campaigns Campaigns Optimization Click Rate 145

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers?

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Privacy Email Marketing Marketing Automation Services Stats 71

Convince & Convert

JULY 24, 2015

While relevance is indeed in the eye of the beholder, that doesn’t mean it’s indescribable or immeasurable. Whether you’re meeting each of these needs can be gauged by measuring common email activities: opens, clicks, conversions, and forwards. They are the foundation of email relationships as well. Functional.

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Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Are there any emails that failed to send? Don’t forget!

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ROI Top of Funnel Planning Click Rate 134

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.

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Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.

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Email Marketing Planning Marketing Analytics Tools Click Rate 64

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Optinmonster

MAY 29, 2024

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value. Small business owners can use email marketing to maintain brand awareness and build relationships over time. There are many benefits of email marketing : People check their email a lot , up to 20 times a day.

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Enterprise Management Work Management Email Marketing Marketing Management 105

Martech Advisor

NOVEMBER 20, 2019

Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. You can specify what communication should be triggered in response to each customer's behavior.

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Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Circle Studio

NOVEMBER 2, 2017

the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. Instead, segment your email contacts to target different groups so you can send them more relevant information. Click-through rate.

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Marketing Automation Services Email Marketing Marketing Management Practices 79

PureB2B

MAY 30, 2022

You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more. In this guide, we’re going to walk you through the steps you need to take to set up and send your first cold email campaign. Benefits of Using a Cold Email Marketing Strategy.

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Email Campaigns Campaigns CAN-SPAM Barriers 62

Belkins

JANUARY 20, 2020

Being familiar with the limits defined by email laws and regulations, they believe there is no difference between Monday and Thursday, 8 a.m. when it comes to deciding when and how their recipients should get their email messages. However, there is a difference that is very relevant to your open rate and response rate.

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Best Practices Work Management Ideal Customer Profiles Open Rate 40

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. Using spam triggers.

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Trade Press Services

APRIL 8, 2024

These statistics underscore email’s importance, but to stand out in a crowded inbox, it’s vital that brands avoid common mistakes and blunders. 16 Email Mistakes to Avoid Email might seem like a straightforward marketing channel compared to other outlets, but don’t let its simplicity fool you.

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Optinmonster

APRIL 11, 2024

Avoid Spammy Email Content 5. Track Your Email Stats 6. Segment Your Emails 8. Use Email Deliverability Testing Tools 9. Authenticate Your Emails 12. Clean Your Email List 14. Avoid Spam Trap Emails What Is Email Deliverability? Learn more: Why Are My Emails Going to Spam?

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Deliverability CAN-SPAM Work Management Domain 103

SendX

AUGUST 6, 2021

Despite the huge potential for email marketing campaigns, if you’re not optimizing your emails, you’ll run the risk of your marketing messages getting buried under a pile of unread emails, then your project management will also suffer from it. This is especially important in today’s world of crowded email inboxes.

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Work Management Tips Click Rate Marketing Management 223

Litmus

JUNE 17, 2021

Why you should care about email subject lines. With email as a primary method of communication—even more so since the COVID-19 pandemic began— the average person receives over 100 emails a day. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? LEARN HOW ?.

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Open Rate Tips CAN-SPAM Click Rate 118

Optinmonster

AUGUST 20, 2023

Are you looking for the best WordPress email plugin? Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. And the best part?

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CMS Development Best Practices Eye-Tracking Work Management 52

Hubspot

DECEMBER 5, 2011

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.

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Email Marketing CTR Planning Click Rate 28

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. 17 Email Copywriting Tips to Get More Conversions 1.

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Litmus

APRIL 21, 2023

Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. The Gmail promo tab is NOT the spam folder.

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Promotion CAN-SPAM Deliverability Eye-Tracking 105

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. See how the right technology can pay off for your small business. Table of contents Why is email marketing essential for small businesses?

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Single Grain

NOVEMBER 18, 2022

In this AWeber review, I’ll cover the pros and cons of using this email marketing service so you can decide if it’s the right solution for your business. It saves time with plenty of automation tools, can help get more eyes on the content you publish, build brand awareness, and retain customers for life. is a cinch.

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Organize your gift guide emails by persona like Gifts for mom, Gifts for the outdoorsmen, Gifts for the fashionista, etc. Keep track of the browsing data on different kinds of gifts and people your customers are planning to buy for. Target last-minute shoppers.

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Email Marketing Tips Planning Deliverability 94

Scoop.it

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). This welcome email example from Hush Puppies hit all the right notes. Outdated designs.

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Email Marketing Lead Scoring Lead Ranking Click Rate 79