SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Lake One

SEPTEMBER 23, 2021

It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. What Is Inbound Marketing? Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Marketing gurus in this digital era use various strategies to capture their target audience’s attention. Discover more about the inbound marketing and the funnel experience below.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

AUGUST 16, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

SmartBug Media

JANUARY 18, 2021

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

SmartBug Media

DECEMBER 3, 2019

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? Inbound Today and Beyond.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. Campaign Revenue. List-Building Content Marketing ROI Reports in HubSpot.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Terminus

NOVEMBER 15, 2021

Account-based marketing goes hand in hand with inbound marketing. By attracting high-value prospects and then using a targeted strategy to convert them into customers, marketing teams can improve conversion rates and customer acquisition costs (CAC). Create Dynamic Multi-Channel Marketing Campaigns.

Account Based Marketing 48

Account Based Marketing ABM Hubspot Campaigns 48

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. The following are factors to be considered when measuring the effectiveness of your inbound marketing plan.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmarkLabs

JANUARY 4, 2023

Inbound marketing automation is a strategy that helps businesses attract and convert leads through the use of digital marketing techniques. In this article, we’ll take a deeper look at inbound marketing automation and how it can benefit your business. The Benefits of Inbound Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

SmartBug Media

MAY 11, 2022

According to HubSpot, “ customer delight is the process of exceeding a customer's expectations to create a positive experience with your product or brand. Using HubSpot Workflows, you can implement many thoughtful touchpoints that are sure to delight your customers, time and time again. What’s a HubSpot workflow, you may ask?

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Let the HubSpot cleanup process begin.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

SmartBug Media

MAY 12, 2023

Source: Klipfolio How can I use HubSpot to show my lead-to-MQL and MQL-to-SQL conversion rates? The easiest way to view your conversion rates in HubSpot is to utilize their templated Journey Report. First, open your HubSpot instance. Are there any other methods of reporting that you find invaluable to your inbound efforts?

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Webbiquity

OCTOBER 11, 2016

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing?

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

SmartBug Media

JULY 1, 2021

With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.”

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Stevens & Tate

MARCH 9, 2020

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1.

Hubspot 59

Hubspot Marketing Budget Marketing Automation Services Inbound Marketing 59

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Albacross

APRIL 23, 2019

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market. You can laser target your campaigns based on age, gender, interest, and so on.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

SmartBug Media

MARCH 20, 2020

For example, you could use an electronic medical records system (EMR) such as Nextech to store patient information while using platform such as HubSpot for marketing and sales communications with prospects. Many of our healthcare clients use a mixture of Nextech and HubSpot.

Hubspot 90

Hubspot Marketing Automation Services Opt-in Acquisitions 90

SmarkLabs

APRIL 3, 2023

Combining the power of HubSpot, a leading CRM platform, and NetSuite, a comprehensive ERP solution, can help your organization unlock new levels of efficiency and growth. In this blog article, we’ll explore the benefits of the HubSpot NetSuite integration and some tips on how to implement it.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Strategic-IC

DECEMBER 4, 2017

What components need to combine to create a successful inbound campaign? Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Optinmonster

OCTOBER 12, 2021

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. One popular email marketing software is HubSpot.

Hubspot 69

Hubspot Budget Programs Enterprise Management Email Marketing 69

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

SEPTEMBER 4, 2019

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. Plug-and-play templates.

Advertising Agencies 78

Advertising Agencies Hubspot Automation Top of Funnel 78

Hubspot

APRIL 22, 2020

HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education. If you're hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Using HubSpot's Free Marketing Tools.

Course 101

Course Hubspot Allocation API 101

Tomorrow People

SEPTEMBER 11, 2012

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.).

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120