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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Marketing to the 50+ crowd: A booming opportunity

Martech

This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

Data-driven customer experiences sit center stage as advertisers work to create both privacy-compliant and targeted experiences for shoppers. The shift of live sports to digital platforms Live sports are progressively moving away from traditional cable to digital platforms.

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Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

Martech

Media consumption continues to fragment, and because of increased privacy, reaching these consumers is more challenging. Read next: Samsung Ads rolls out data partnership with major marketing platforms.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages. No pressure on privacy.

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2022 Predictions: CTV and cross-channel advertising

Martech

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. Read next: 2022 Predictions: Data strategy and privacy. And those are ad-supported, with ads frequently sold programmatically.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Identity-Led Data Privacy Solutions Will Set the Gold Standard. The industry at-large is experiencing a watershed moment, brought on by evolving data privacy regulations, and the depreciation of third-party cookies. This will enable them to reach and engage with new audiences in a transparent, privacy-centric way.".