Hubspot

DECEMBER 30, 2020

It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. YouTube Advertising. Because YouTube is a Google-owned property,” Jillian said, “we had the ability to target people who are actively searching for content related to our products, so our ads are relevant to their work.”.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

ConvertKit

JULY 9, 2021

Using a service like DistroKid or CD Baby can get your music on Apple Music, Spotify, Tidal, Google Play, Amazon, and more, even without support from a record label. YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Kevin Indig

AUGUST 7, 2023

See Google or Apple, for example. Others are great on cable news programs, while they might struggle in the social media world. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Porch Group Media

NOVEMBER 4, 2022

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. As a result of this precision audience targeting, advertisers can recommend a new video game to someone who plays on an Xbox or recommend a new pair of hiking boots to someone who watches outdoorsy videos on YouTube. Cost-Effective TV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. These companies typically eschew TV advertisements, relying instead on direct marketing like content marketing (Glossier, in particular, has perfected the method with its blog Into the Glossier) and targeted advertisements on platforms like Google and Facebook.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

FEBRUARY 20, 2017

“Google it.” “Can 1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Can you pass me some Kleenex?”

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Three out five tech giants (Amazon, Apple, and Google) spotted the huge interest in connected TV and now sell not only hardware that makes your TV set connected, but also offer their own environments where viewers get to enjoy the content.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Apple TV, Google Chromecast, Roku). Addressable TV. Over-The-Top (OTT). Automatic Content Recognition (ACR).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Convince & Convert

APRIL 17, 2014

Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp. Look at YouTube going hard into the original content game. But I’m actually not convinced that Facebook hasn’t backed themselves into a corner here.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Choozle

MARCH 23, 2021

A challenge can be helping our clients understand the various policies or restrictions, which are often different if you are talking Facebook vs YouTube vs banner ads, and so on. As we all witnessed, Google and Facebook can turn political ads off on a whim, with no clear date on which they will return.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Work Management 52

Hubspot

NOVEMBER 13, 2019

If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. Additionally, Squadcast plans to add video recording and transcription, which will help with your show notes and posting your podcast to YouTube. This will record both video and audio, so it's easy to post to YouTube if you want.

Skype 97

Skype Tools Bundling Pricing 97

Hubspot

FEBRUARY 3, 2020

Think with Google ). Source: Think with Google. Only 45% of Gen Z watches cable. 62% of Gen Z checks Instagram, while 60% visit YouTube, daily. Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. Over 32% of Gen Z transactions take place on a mobile device.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

APRIL 9, 2018

Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. After a year of refining, here's our playbook for creating a high-ranking YouTube video that complements our written content strategy, not replaces it. How did we do it? HubSpot's "Pivot to Video" Playbook. Rode VideoMic. LED lights.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Hubspot

APRIL 4, 2018

A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. Take a look at YouTube. YouTube’s mission? According to YouTube , there are "four essential freedoms" that define who they are: 1. Filtering becomes a lifeline.

Work Management 77

Work Management Marketing Management Planning Paid Search Agency 77

BenchmarkONE

OCTOBER 9, 2018

Unless you use your phone for business calls (and even then, why not use GoToMeeting, Skype or Google Hangouts?), To prevent yourself from leaning back, opening up a new tab and typing in “reddit” when you feel you’ve hit a roadblock, simply turn off your WiFi connection or unplug your ethernet cable.

Product 63

Product Tips Cable Skype 63

Bluetext

FEBRUARY 25, 2020

Marketers can also place video pre-roll ads across premium website inventory, along with video-specific platforms like YouTube, where ads play before or during video content that a user is viewing. Another evolving ad format that businesses are taking advantage of is YouTube’s 6-second bumper ad.

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. s CEO Larry Page. Ina Fried of Axios has more.

Twitter 60

Twitter Facebook Peer-to-peer Cable 60

QuanticMind

MARCH 27, 2017

pictured: Bart Heideman of @google discussing the publisher’s attribution models.). SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. Updates for Local Search – Maps Ads, Google My Business and Google Assistant.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

LeadSquared

FEBRUARY 28, 2016

They didn’t have to build the platform, the people at Google and Apple built it. And now YouTube killed the TV star. Blame it on The Pirate Bay, YouTube, Netflix or whatever else; when the quality of what I get elsewhere is much better than what I see on TV, then why should I keep watching TV? The Idiot Box.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

APRIL 13, 2011

Netflix and YouTube Become Content Creators - Since their beginnings Netflix and YouTube have been about providing a platform to distribute content for others. YouTube has always been about letting individuals share video content on the Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

MARCH 31, 2017

We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. On the other hand, only 30% of the analyzed profiles and Pages had shared a YouTube video on Facebook during the months the study was conducted. 11) YouTube launches social video app, Uptime. Source: YouTube.

Social Media 28

Social Media Facebook Media Business 28

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The content includes the 30-second game day spot, a 60-second extended cut on YouTube, and a 15-second retargeting ad that will air after the Super Bowl.

Paid Content 82

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 82

Hubspot

JANUARY 23, 2017

According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Why You Should Invest in Facebook Ads.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. 2) Google''s average revenue per user is 6X that of Facebook. If you doubted the power of video, look no further than YouTube. 3) Media engagement for Olympic viewers with four screens was 2X those with TV only.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Martech Advisor

MARCH 18, 2020

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.

Media 102

Media Cable Paid Search Agency Allocation 102

Heinz Marketing

NOVEMBER 18, 2019

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. You go to YouTube and you want to see how to change a tire, but first you’ve got to watch a video. That was what cable was supposed to be. I always say the YouTube ads would work better if I’m looking to change a tire. Emails come unsolicited.

Top of Funnel 66

Top of Funnel CAN-SPAM Internet Marketing Trade Show 66

Stevens & Tate

JULY 13, 2020

Google Adds Auto-Generated ‘Smart Replies’ to YouTube Studio. Google added automatic “smart replies” to YouTube studio to ease communication and engagement for creators. According to Google, the system is the first of its kind to have cross-lingual and character-byte based features. Read more on BBC. .

Trends 69

Trends Marketing Budget Paid Search Agency Planning 69

Vidyard

MARCH 16, 2017

50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). 33% of tablet owners watch at least an hour of video every day – Brafton ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Hubspot

SEPTEMBER 17, 2018

These videos are usually viewed through devices such as Oculus Rift or Google Cardboard. Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Augmented Reality (AR) Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page? How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52