KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

JANUARY 12, 2011

Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Even bloggers with less traffic to their site are still being pitched on a regular basis. Post on Google Buzz. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. The concept of “fake news” extends beyond journalism, making plenty of buyers wary of anything that public relations pros have to say—but they still believe it’s an important tool in shaping people’s opinions.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Buzz Marketing for Technology

DECEMBER 29, 2010

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Share this on Bebo. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

Biznology

NOVEMBER 8, 2012

Traffic and engagement to the target ibm.com pages more than doubled over the prior year. Now we see a lasting plateau of traffic and engagement. Paid created the buzz, while owned and earned kept the audience engaged. Search rankings dramatically improved. Social conversations increased exponentially.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Altitude Marketing

OCTOBER 23, 2018

Public Relations Manager – will handle pitches, placements and press releases. You’re going to need to invest more in educating prospects, generating interest, creating industry buzz, staying top of mind and earning their confidence than a company offering a lower ticket item that is not core to a prospects’ future success.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

markempa

NOVEMBER 14, 2005

By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site. By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers. Stage 2: Growing Trends through Relatable Stories.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers. Stage 2: Growing Trends through Relatable Stories.

Distribution 40

Distribution Merchandising Content Blogger 40

Bluetext

APRIL 25, 2024

With the myriad of marketing channels available, from social media and paid media to content marketing and public relations, crafting a cohesive strategy that seamlessly integrates these elements has become more crucial than ever. One of the key advantages of paid media is its ability to provide instant visibility and results.

Public Relations 26

Public Relations Campaigns Allocation PR 26

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. While I did a nice job of building a growing a culture as the sole author, and I managed to put out some decent content, when we launched the blog to the next level of multiple authors and varying voices, our traffic has gone through the roof.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

JUNE 7, 2005

WSJ.coms Riva Richmond writes, "While any size company can use such a strategy, small businesses may benefit most: Blogs offer little-known small businesses name recognition, and the chance to boost traffic well beyond what theyd get if they were simply offering goods and services for sale."

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Share it on StumbleUpon Share this on Technorati Buzz up! Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JUNE 17, 2010

Traffic to my blog. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. I consistently look at the number and percentage of visitors to this site that come from Twitter. Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Each of the 27,000 companies that use the service had the same goal – to share their pitch. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Optinmonster

DECEMBER 3, 2023

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. Create a landing page to send your traffic to, and you’ll see higher website conversion rates.

Top of Funnel 103

Top of Funnel Conversion Rate Conversion Cross-Selling 103

Hubspot

JUNE 10, 2016

Commonly referred to as “the front page of the internet,” Reddit should be one of the first destinations you visit to find out exactly what people are buzzing out during the day. The Goal : To increase brand awareness for AO.com and drive traffic to the guide. Price: Free. in real time.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 22, 2010

If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

SmartBug Media

JUNE 4, 2020

You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. Public relations gives it wings. Public relations also relies on content-rich strategies, including media pitches, press releases, case studies, blog entries, and bylined articles.

PR 90

PR Inbound Marketing Planning Public Relations 90

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. find out – [link] [link] Heasley and Partners Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. going so our COMMUNITY INFLUENCERS ?can

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Buzz Marketing for Technology

JUNE 27, 2008

IBMers should not use these media for covert marketing or public relations. Brawls may earn traffic, but nobody wins in the end. Here and in other areas of public discussion, make sure that what you are saying is factually correct. This includes not violating the trust of those with whom they are engaging.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. 4 Tips for B2B Marketing on Facebook [.] link] ???? ???? ??

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

APRIL 1, 2010

The videos aren’t annotated to drive traffic to Facebook. Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. The YouTube channel is barely mentioned on Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Content Marketing Doesn’t Go Stale Further, unlike almost every other marketing tactic every devised, content marketing continues to pay dividends forever.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Single Grain

APRIL 29, 2021

Public relations is one of the best ways to build a solid online reputation for your business. Learn More: 10 Effective SEO Techniques to Drive Organic Traffic in 2021. You also acquire referral traffic to your site, which gives you more opportunities for NFT selling. Here are the top strategies to promote your NFT: PR.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

APRIL 14, 2010

[link] Tim Burrows You should check out what the Toronto Police – Traffic Services Unit is doing to remove the friction. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129