Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. TikTok SEO is similar—but it takes place on TikTok.

SEO 91

SEO Viral Marketing Keywords High Quality Lead 91

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ That is the power of brand awareness.

Branding 127

Branding Brand Identity Marketing & Strategy Eye-Tracking 127

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Investigate influencers championing sustainability and eco-friendly practices within their content, aligning with green initiatives. What’s the buzz?

Sales Management 88

Sales Management ROI Planning Work Management 88

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Sprout Social

MAY 4, 2022

Below we break down TikTok challenges work and the best practices for brands looking to leverage them. Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. That said, products and brands go viral on TikTok all the time. What are TikTok challenges?

Branding 106

Branding Brand Identity Tagging Viral Marketing 106

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand.

Marketing Strategy 112

Marketing Strategy Marketing & Strategy Planning Work Management 112

ClearVoice

SEPTEMBER 14, 2022

Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Boost open rates with these tips: Review deliverability best practices.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. Scott Stratten is a compelling character with panache and wit, and he puts these strengths to great use in his first book.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Adobe Experience Cloud Blog

AUGUST 24, 2012

by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. Increased viral potential of your content and offers. You might be surprised with the results.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 78

Creativity Paid Search Agency Viral Marketing Lock-In 78

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public. The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue.

Work Management 102

Work Management Paid Search Agency Viral Marketing Lock-In 102

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Or NBA Finals? Super Bowl? Incentivize.

Campaigns 134

Campaigns Planning Tips Branding 134

Content Standard

SEPTEMBER 10, 2021

Here are some best practices for crafting successful timely content—along with five types of content you can strategically leverage to produce the right content at the right time. This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences.

Ad Building 139

Ad Building Branding Brand Identity Thought Leadership 139

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

Navigate the Channel

MAY 24, 2023

Plan your social media calendar in content and cadence to stairstep up to launch. Back it up by offering freebies and host a social media contest that goes beyond that by giving rewards for sharing your product on social media, tagging their friends, hash-tagging your brand, and referring visitors to your site.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

MARCH 26, 2013

This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. They're Already Viral. They Make Great Social Media Fodder. Buzz's words, not mine.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

Social Media 87

Social Media SEO Media Lead Scoring 87

Oktopost

OCTOBER 28, 2019

In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. There are habits and practices that help to create the best possible conditions for building a solid personal brand. We’ve boiled them down to twelve key tips. Use the Apps.

Personalization 69

Personalization Ad Building Tips Branding 69

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

APRIL 1, 2015

2) Build Buzz. Take a quick peek on any social network and you will see that April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools. Brands can build buzz and awareness by participating in this event, especially if they include the popular hashtag.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. The Rundown: Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. We Are Social.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 24, 2010

The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. Can social media be anti-social? Non-social? Too-social? On the bright side, we believe one can never be too social on social media.

Social Media 28

Social Media Social Marketing Marketing Automation Services Media 28

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. Leverage social media. By announcing news socially, you’re making it easy for people to share the news to their network. Partner with the right brands.

Google 48

Google Advertising Agencies Branding Brand Identity 48

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. A skittish legal department.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Personalization lies at the heart of driving positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

OCTOBER 26, 2011

In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event-specific signage and an entire on-site team drove buzz and awareness. Social Media Marketing. And it went beyond the physical location.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Sprout Social

APRIL 1, 2020

Celebrities dominate social media. Heck, celebrity interactions represent some of the most engaged-with posts on social at large. ” And if you’re responsible for celebrity social media management, you know this all too well. How does celebrity social media management work?

Social Media 121

Social Media Work Management Ad Building Media 121