MLT Creative

APRIL 13, 2012

Opinions and recommendations from trusted digital alliances created a wave of action. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Ledger Bennett

SEPTEMBER 13, 2021

Both users and buyers will become advocates who champion your product through word of mouth, social media and professional reviews. For you, the event can still be objectively good, but everyone is energized about what they’ve seen and it’s too late for you to be a part of that buzz. Ready for the best part?

Lead Ranking 59

Lead Ranking B2B Word of Mouth Case Studies 59

Influitive

OCTOBER 28, 2015

As a result, reputation and word-of-mouth hold significant weight. And 43% of those buyers use it to connect with individual thought leaders to ask for their opinions on the product or service. And both are easily nurtured and spread through social media channels. In a 2014 Gigaom Research survey of 300 U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Zoominfo

OCTOBER 25, 2019

Socially responsible companies generate positive buzz by word-of-mouth marketing and earn the authentic trust and respect of their audience. Create open lines of communication with your employees and provide an outlet through which they can voice their thoughts and opinions about the causes they care about.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Single Grain

JUNE 24, 2019

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Convince & Convert

OCTOBER 19, 2011

Although it’s expanded and morphed to become a catch-all term that means both everything and yet nothing, “social media” started with user-generated content, as sites like Yelp enabled consumers to weigh-in and sway collective opinion. As these images suggest, Wurst is tailored to create word of mouth in almost every way.

Social Media 122

Social Media Media Word of Mouth Advertising Agencies 122

Zoominfo

OCTOBER 25, 2019

Socially responsible companies generate positive buzz by word-of-mouth marketing and earn the authentic trust and respect of their audience. Create open lines of communication with your employees and provide an outlet through which they can voice their thoughts and opinions about the causes they care about.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. And 66% trusted the opinions of consumers they found online. This process is a powerful method to drive more brand awareness, increase sales, improve company reputation, and even improve sentiment around people wanting to work for your company.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Huptech Web

APRIL 14, 2023

Improves Brand Perception Consumers aware of a brand are more likely to form a positive opinion, leading to increased customer loyalty and, ultimately, more sales. This leads to more word-of-mouth advertising, further boosting sales and revenue. The campaign generated a significant amount of buzz and increased brand awareness.

Ad Building 52

Ad Building Branding Brand Identity Customer Satisfaction 52

Digital Marketing World Forum

JANUARY 10, 2020

By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the private traffic strategy game and unleashing the latent influence of Key Opinion Customers (KOCs), which is helpful for brands while doing KOL marketing in China. What is “Private traffic”?

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Hubspot

AUGUST 8, 2011

But ultimately and overall, social media is an extremely valuable tool for generating and increasing word-of-mouth buzz for your business. That said, 50% of those surveyed indicated that word-of-mouth recommendations is a marketing tool they can't do without. Isn't social media, at its very core, word of mouth?

Small Business Marketing 28

Small Business Marketing Social Media Word of Mouth Media 28

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Hubspot

MAY 24, 2017

Simply put, this refers to the media exposure earned by your brand through word-of-mouth. It's a win-win situation, as brands greatly benefit from the buzz. There's only so much a brand can achieve if all their conversations and interactions are one-way. The media type at the opposite end of the scale is "earned media."

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Listening is the first step.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

markempa

JUNE 23, 2005

They are "opinion molders." They are "opinion molders." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Treat them as “the customer” and help them connect with your "shared customer" - the end user company.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JULY 5, 2007

In his article, " How the Declaration of Independence Could Have Been Declared Out Loud ", Oriancant notes the following about Jeffersons writing, " he [Jefferson] put careful consideration into eliminating any indication of individual opinion in fear that the people would ultimately balk at going independent from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

FEBRUARY 24, 2010

Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 115

Conference Organization Paid Search Agency PR 115

Hubspot

JANUARY 1, 2014

By asking questions during a webinar and telling people to voice their opinions or questions on a Twitter hashtag , you can get a great conversation going around a specific topic. It could be as simple as you trying to create buzz around a topic or product or looking to create a viral affect on a piece of content or topic.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 2, 2010

It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. My opinion – very bad idea. My opinion – very bad idea. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. Your opinion is as valid as anyone elses, so come on. Word of Mouth. Most of these projects end up touching multiple orgs, have multiple phases and senior stakeholders. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Single Grain

APRIL 7, 2023

Brand advocates help humanize your company and provide positive word-of-mouth publicity to help your business connect with your prospects. The post attracted over 4K likes on Instagram: Influencers: An influencer is an online opinion leader in a particular sector with a strong presence on social media.

Budget Programs 52

Budget Programs Branding Brand Identity Word of Mouth 52

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

APRIL 20, 2010

The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. Maybe sampling and demos on location will fit better. Here in The Netherlands we used to have salesmen in shopping malls and marketplaces who demonstrate the product live.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. link] [link] Patrick Tucker RT @jaybaer: The "influentials" of tomorrow–people who post too much opinion today. At the same time, word of mouth marketing IS important, and effective.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

FEBRUARY 24, 2020

Maybe even taking it outside of the digital realm via word of mouth. Generally, beta readers are people you share a manuscript with to get a second opinion before you publish a book. The software industry also uses beta testers to tweak their results and – wait for it – get the word out! How does this work for content?

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What other criteria do you use?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? This makes no sense. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Single Grain

FEBRUARY 24, 2020

Maybe even taking it outside of the digital realm via word of mouth. Generally, beta readers are people you share a manuscript with to get a second opinion before you publish a book. The software industry also uses beta testers to tweak their results and – wait for it – get the word out! How does this work for content?

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Convince & Convert

APRIL 6, 2010

Kennedy RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Patty Farmer RT @shellykramer: RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Dennis Baker RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Opinion Watch Build Your Brand a Social Content Ladder in 5 Steps (..)

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

JUNE 3, 2010

Check out @jaybaer's What BP Can Learn from Umpire Jim Joyce [link] [link] DogWood Beds RT @pawspix: Saying sorry = courage… RT @jaybaer: [link] The PR secret BP can learn from an umpire. jefflogden You are so right, Jay.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * I think about these things about social media as well — * Are we making a difference? * Do people like this? * How can we add value to this topic? * Are we messaging this the right way? * Are people 'getting it'?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134