Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Post on Google Buzz. 25 Top WordPress Plugins You Should Know About by Ask WordPress Girl. WordPress SEO. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Try these 8 tactics to entice the media by Ragan.com. Optimize company news for SEO benefit?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Outbrain

OCTOBER 7, 2019

In a study that analyzed the spread of millions of messages on social media, researchers from Yahoo realized the following: Less than 1 percent of content will get more than seven shares. It is practically impossible for the average business to get any form of link/traffic from sites the caliber of CNN and TIME. It is the new RSS.

Paid Search Agency 39

Paid Search Agency Effectiveness Content Marketing Content 39

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. RSS subscriptions are up. I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot. You would be entirely wrong. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

NOVEMBER 10, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. million (comScore).

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month).

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JUNE 17, 2010

Traffic to my blog. I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Over the past 30 days, it was approximately 10%.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. What’s more, social media supports SEO and even branding activities. Virtually every b2b buying decision involves some level of research on the web. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JULY 9, 2008

Posted by: Amit Agarwal , a professional technology blogger at Digital Inspiration and an exceptionally creative Docs user We were first introduced to Amit Agarwal when he sent us a video , detailing how to use Docs as an RSS feed reader (check out the accompanying and instructive blog post , as well).

Google 100

Google Privacy Policies Blogger Copyright 100

Hubspot

JUNE 19, 2015

For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.

Brand Identity 28

Brand Identity Branding Buyer Personas Tips 28

markempa

JUNE 7, 2005

« In defense of thought leadership | Main | Should blogs and RSS be a part of your lead generation strategy? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? But how do you know if it's working?

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Buzz Marketing for Technology

JULY 16, 2008

Digital & Media Arts. 100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. They will send sections to you each day via RSS feed. Fashion Design.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Ann blogs on search marketing and social media. Do you have any tricks for getting your guest post approved?

Blogger 40

Blogger Adsense Twitter Buzz 40

Buzz Marketing for Technology

OCTOBER 20, 2008

Digital & Media Arts. 100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. They will send sections to you each day via RSS feed. Fashion Design.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Buzz Marketing for Technology

JUNE 27, 2008

Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media. Subscribe via RSS Reader. FEEDJIT Live Traffic Feed. Post a Comment. Newer Post. Older Post. Jim Lerman.

Education 100

Education Personalization Wiki Social Networks 100

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Webbiquity

FEBRUARY 17, 2014

But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote , “The most epic content will FAIL without content distribution. How I promote my new blog posts by The Social Media Hat. Active RSS and Blog Directories List by Buzzkeep.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40