Writing on the Web

OCTOBER 11, 2010

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Post on Google Buzz. Share this on LinkedIn. Content Marketing to a Caveman’s Brain. Implicit biases are pervasive. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

NOVEMBER 8, 2010

Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). I know that neither myself, my husband or any of my friends of similar ages are attracted to the way seniors are depicted in marketing messages. Post on Google Buzz. Share this on LinkedIn.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

The first is by using conventional marketing rhetoric, which is what most professionals use. You build your case by giving statistics and facts and quotes from authorities. Post on Google Buzz. Share this on LinkedIn. But there are two problems with this rational approach. Share this on del.icio.us. Email this via Gmail.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 18, 2011

How to decipher YouTube’s statistics program to create better videos. Post on Google Buzz. Share this on LinkedIn. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. How to script your video to get the most traffic to your website.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

How to decipher YouTube’s statistics program to create better videos. Post on Google Buzz. Share this on LinkedIn. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. How to script your video to get the most traffic to your website.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

SnapApp

JULY 10, 2018

As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. A great resource for all types of marketing campaigns, Marketo specifically speaks to demand gen teams by demonstrating how social interactions can be used to create buzz and generate awareness around a product.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. LinkedIn – only if I have made a personal connection. Email is the foundation for any online marketing campaign. Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

SnapApp

JULY 10, 2018

As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. A great resource for all types of marketing campaigns, Marketo specifically speaks to demand gen teams by demonstrating how social interactions can be used to create buzz and generate awareness around a product.

Training 48

Training Demand Demand Generation Agencies Planning 48

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Declaring that “all marketing is content,&# Eric Anderson hands down his 10 commandments for content marketing, beginning with dictates that content shall be sharable, malleable and collaborative.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Who wouldn’t want definitive answers to such questions?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Webbiquity

FEBRUARY 1, 2010

Social Media Statistics and Research. Why Many Businesses Still Fear Social Media by The Marketing Mélange. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. Why LinkedIn is essential for brand marketers by iMedia Connection.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 13, 2010

Linkedin is for people you know. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Twitter is for people you want to know. (I

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no? Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? On a near-continuous basis, consumers are asking for help making purchasing decisions.

Conference 116

Conference Organization Paid Search Agency PR 116

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

MAY 11, 2010

Your LInkedin page. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. Our goal "To optimize your digital online brand".

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

JANUARY 13, 2015

Industry Statistics. Content marketers should monitor these happenings and when applicable, compile a list of relevant statistics to be turned into a blog post. Examples: 5 Fresh B2B Marketing Stats & What They Mean to You. 44+ Mobile Marketing Statistics for the B2B Internet Marketer.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The statistical similarity shocks me. The pattern holds for YouTube and Linkedin, too. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. LinkedIn was the preferred tool, but peers remain B2B buyers’ most important sources of information.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

They did, however, instantly create a Linkedin account [link] Albert_Maruggi Jay, what's consistently ranked as the most difficult aspect of implementing new technology? [link] jaybaer I desperately want to interview the team and talk about the multiple departments and uncoordinated agencies that resulted in this mess.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Thanks for boiling these down and providing links. Longer headlines, eh?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 14, 2010

Social Media is the Servant of Strategy, Not the Master [link] via @JayBaer [link] Viaspire RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Mark Smiciklas RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Jay Oatway Social Media is the Servant of Strategy, Not the Master – [link] (..)

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How are marketers really using social media? Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? by MediaPost Online Media Daily.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100