KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

SEPTEMBER 22, 2010

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. It speaks further to a company needing a well-rounded online marketing strategy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Content Standard

JULY 28, 2015

Amazon scored big with its July 15th Prime Day anniversary sale, but the negative implications of that marketing campaign may be yet to come. The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.”

Amazon 40

Amazon Campaigns Buzz Marketing & Strategy 40

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. And then there’s content marketing — we know it’s evolving into outside-in marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

SEPTEMBER 14, 2015

In today’s hypercompetitive and flooded market, the concept of shareability is becoming more and more important. To generate buzz about your business, whether through organic search or via social media channels, Mari Smith says that it is necessary to keep your audience’s audience in mind. It’s pretty easy to zig.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Do you sell services? Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Hinge Marketing

OCTOBER 22, 2015

These relationships often require a lot of maintenance and reap low profits and damaging buzz. It is the leading marketing program for delivering greater visibility, growth, and profits. Hidden Opportunity 2: You are confusing your potential customers. Many contracting firms paint a confusing picture of their capabilities.

Lead Ranking 48

Lead Ranking Lead Scoring Work Management Marketing Management 48

Optinmonster

JUNE 14, 2024

Track Your Metrics & Adjust What Is Digital Marketing? Digital marketing is the process of promoting a brand, company, service, or product via the internet. It’s important to track owned media so you can get a full understanding of the buzz around your brand.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

ConvertKit

NOVEMBER 23, 2019

My website relaunch day brought a lot of buzz and traffic which made the quick email list growth possible, but since then, my quiz has generated nearly 5,000 subscribers from its mention on my homepage and I haven’t had to touch the quiz once in two years. I got to work on my quiz a day later and launched it soon after.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. It’s just like e-mail marketing: Don’t be a blaster.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. The use of 8-word search queries grew 22% in the past year alone.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It was FREAKY. link] Jason Baer Thanks so much.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

FEBRUARY 5, 2010

Intentional? It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. link] david horne digging the overall look of Option 2.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

JANUARY 4, 2011

Ileane Speaks´s last blog … Top 5 Social Media Extensions for Chrome Reply sunil June 15, 2010 at 11:13 am Follow on Twitter: @extramoneyblog guest blogging vs article marketing and other traditional ways of marketing online have serve completely different purposes, or they can at least. but what I can say is to just ask.

Blogger 40

Blogger Adsense Twitter Buzz 40

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. So, what exactly is account-based marketing and why are businesses jumping on the train? Final Thoughts.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Convince & Convert

JULY 21, 2010

However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media. IANAL, but I want to share a few other areas that people should know: * Libel/Slander – Just make sure everything is truthful and accurate.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 11, 2010

It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. As a friend told me recently, “not many people would intentionally blow up a great situation in the hopes of finding a better one.&# Traveling mercies to you and yours.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. It's really fundamental marketing principles, just viewed through a modern, social media marketing prism. That certainly was not my intention. link] jaybaer I appreciate the comment Nathan, and I'm sorry if you felt I was being elitist.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Single Grain

APRIL 12, 2023

With how digitized our world is, online advertising has become increasingly saturated. It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

KoMarketing Associates

JANUARY 13, 2015

Examples: 8 Social Media Tools to Get Your Content Buzzing Across Networks. 20 Tools We are Thankful for as B2B Online Marketers. Exploring 5 Essential Baidu Tools For B2B Online Marketers. B2B Online Marketing Blog Content Marketing' So, if you come across a helpful tool, share the wealth!

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

MAY 24, 2018

Refreshing content typically requires looking at an asset for relevance, but the intent and format that it’s being delivered in (blog post, eBook, whitepaper, etc.) By exploring the pieces on your site that have received the most social media shares, you can work to create a similar asset that could drive comparable or more buzz on social.

B2B Marketing 151

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 151

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

OCTOBER 27, 2015

“Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. I recently read this quote from Kurt Uhlir, and couldn’t agree more.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. I conquer – as a B2B social media enthusiast – the points you make are spot on.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149