Scoop.it

MAY 4, 2023

Encourage customers to create new UGC through branded hashtags. When you start a new promo campaign, initiate users to share photos or videos of how your products helped them to make their lives easier through branded hashtags. Another way to generate UGG for your event marketing is to organize contests.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

APRIL 18, 2019

A successful corporate event is one that attendees remember for the right reasons. Here are five tips for organizing memorable corporate events. Make the event appealing to your target audience. Before, during, and after the gathering, you need to create buzz around the event.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SmartBug Media

OCTOBER 30, 2020

Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SmartBug Media

JUNE 30, 2020

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Start a hashtag early on and have experts from within your company reference it when they author blog articles, hold webinars, or host a Q&A or video interview with other leaders in the industry.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Multisensory Marketing.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Hubspot

AUGUST 23, 2018

This can be a great way to create buzz around the event and allow people to get in touch with you beforehand. Here are a few different of content you can create before, during, and after the event: Promotional Images. Be sure to include a CTA of how they get in touch with you either before or during the event.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

Although this may be obvious, the first step is to make sure you set up a hashtag to use on Twitter, and make sure this is well publicized. You would be surprised on how often hashtags aren’t leveraged for events. We have used the hashtag #dg2ma and included important information such as time and date. During an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 1, 2012

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Implement Hashtags. A hashtag is another avenue for peering into the actual effectiveness of your offline efforts.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JANUARY 1, 2014

By asking questions during a webinar and telling people to voice their opinions or questions on a Twitter hashtag , you can get a great conversation going around a specific topic. It could be as simple as you trying to create buzz around a topic or product or looking to create a viral affect on a piece of content or topic.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Live interviews. Product-specific information?

Webinar Metrics 130

Webinar Metrics Top of Funnel Planning Advertising Agencies 130

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Zoominfo

AUGUST 30, 2018

Remember – just because one event cost a certain amount, doesn’t mean yours will too. But, using other events as a guide can provide context and help you set a realistic budget. Be thorough : Event marketers often make the mistake of rushing through the budgeting process so they can move on with their event prep.

Conference 187

Conference Planning Budget Programs Allocation 187

Hubspot

SEPTEMBER 15, 2011

Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. They're usually organized around a specific hashtag. Join Twitter chats. Find some great B2B Twitter chats to follow here.).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create An Officially Branded Hashtag.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Engaging with promoters and fellow event professionals is an opportunity to network and learn from others. Get involved on social media before and during the event. Use hashtags and mention organizers or participants. Create a buzz on social media by showing what happens behind the scenes in prep and during the event.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

SpotMe Blog

MARCH 2, 2023

Pre event survey questions are crucial to gaining insights into your audience and making sure your event is a success. Besides gathering valuable data, sending these questions out can also create a buzz around your event and generate more interest. Aim: To understand which event format your audience prefers.

Customer Surveys 52

Customer Surveys Lead Scoring Lead Ranking Buzz 52

Single Grain

MAY 12, 2020

If you want to maximize the effect of event videos, trying shooting them live on social media (more on that below!): Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. One way that brands can leverage this format is by giving presentations at company events or small-scale networking events.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Ideally, the hashtag should be unique to the event (#AcmeForum11), but it’s OK to use your organization’s hashtag if your main goal is to build your brand.(#AcmeForums). Don’t forget to include the Twitter hashtag! Create an event blog.

Social Media 50

Social Media Promotion Media Landing Pages 50

SpotMe Blog

DECEMBER 20, 2021

Create a Hashtags. Have a large-scale event that you hope will be unforgettable? Create a branded, custom hashtag that you then promote before, during, and after the event. That way, users can share content they create during the event, and you’ll get plenty of great traffic to your feed.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Webbiquity

AUGUST 17, 2015

But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.

Social Media 100

Social Media Event Marketing Social Marketing Trade Show 100

Webbiquity

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. During the event, post updates with photography or prepared graphics.

Social Media 100

Social Media Optimization Peer-to-peer Media 100

Zoominfo

FEBRUARY 21, 2018

Leverage social media: Utilize event hashtags and specific pages to promote your event-themed content. Social media allows you leverage any traction the event has garnered and use it to generate your own buzz. This is a great way to offer content that is relevant, but not overly promotional.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

SnapApp

DECEMBER 14, 2016

If marketers aren't already thinking about employee and customer advocacy they will be behind. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Back to top. Freelance Content Creator / Blogger / Copywriter. link] | https://twitter.com/pamellaneely. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62