Writing on the Web

JULY 12, 2010

Designed to persuade a defined group of readers. Not sure how to format and design. It is designed to request an action, only one action, and that’s it. Post on Google Buzz. Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that. Optimized for search engines and.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Format with clean, non-cluttered, focused designs. Post on Google Buzz. Print magazines are alive and well, but they’re in transition. Emotional Engagement.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JUNE 23, 2010

P.S. Although this call and interview with Suzanne will introduce you to her product, it is by no means a sales call designed to sell more of her products. Post on Google Buzz. This easy to install wizard will save you time, money and energy. We’re going to show you how on the call. Blog this on Blogger. Add this link to Box.net.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 16, 2010

I stopped using Dreamweaver software for my websites over two years ago, and started afresh using a custom-designed Wordpress platform. Post on Google Buzz. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Post on Google Buzz. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Post on Google Buzz. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. CoTweet Standard is fairly basic and is designed for individuals or small businesses who only manage a couple of Twitter accounts with a relatively small team. Post on Google Buzz.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MARCH 14, 2011

It’s not designed to show your personality, really. Post on Google Buzz. What do viewers need to do to take action now? A video commercial is a little different from a video clip you shoot of yourself working and speaking casually to viewers. I am an affiliate… … because I believe in their quality service.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JANUARY 3, 2011

Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Post on Google Buzz. If you’re one of those individuals, you can change that by following one or more of these easy tips.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

AUGUST 3, 2010

Suzanne Bird-Harris of Websites in WordPress did the graphic design for the header. Post on Google Buzz. I’m talking about the new header and colors… Since switching to a WordPress a couple months ago, I decided to give this blog a face-lift while I was at it. Subscribe to the comments for this post? Share this on Facebook.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Post on Google Buzz. This is good for days when I’m brain dead and likely to forget something important. But it’s also a good chart for anyone working with a V.A.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 13, 2010

Your look and feel, your branding, your page design and formatting create trust. Post on Google Buzz. Be friendly, conversational, build relationships with readers. Educate, entertain, engage, enrich the lives of your readers in any way you can. Get clients: How do you convert readers to clients? Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 28, 2010

An attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. Post on Google Buzz. Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. Blog this on Blogger. Tweet This!

Template 100

Template Ning Webcast Digg 100

Writing on the Web

DECEMBER 14, 2010

They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Post on Google Buzz. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Post on Google Buzz. Smart marketers know the rules and never forget them. Blog this on Blogger.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 19, 2010

So each time you write content designed to get readers to take action, verify each of these 3 key elements are embedded in your content: Does your content grab people’s attention? Post on Google Buzz. Does it cause an emotional reaction? Will it be remembered? Blog this on Blogger. Subscribe to the comments for this post?

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 11, 2010

How can brands, which are designed to make an instant visual and emotional impact, take advantage of emotions and narrative to connect with consumers emotionally? Post on Google Buzz. Emotion and narrative … Remember these two crucial keys to content marketing. I’m going to take a broader view and relate narrative to branding.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Post on Google Buzz. 5 Things You Didn’t Know You Could Do with WordPress by Let’s Do It! Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

SEPTEMBER 23, 2010

Download it now, it’s well thought out and well-designed by Doug Kessler and the clever guys at Velocity. Post on Google Buzz. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JUNE 21, 2010

A combination of things, like it had my blog header, and side-bar widgets, so it looked like a blog post/page, not a professionally-designed, clean landing page. Post on Google Buzz. So I wrote the sales copy, added a few graphics, and hit publish. It looked crappy. I started messing with it some more. Blog this on Blogger. Tweet This!

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Post on Google Buzz. This means that you avoid language that sounds impressive. What do you think, is this helpful? Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. Applied to copywriting and web design, marketers can improve click rates and results. Post on Google Buzz. What matters are results. (I Tweet This!

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Post on Google Buzz. Doesn’t seem natural. We’re much more comfortable doing than selling. Share this on Bebo. Share this on Facebook.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

JANUARY 5, 2011

A monthly newsletter from a service provider isn’t designed to sell something directly, but to build trust and confidence in the professional. Post on Google Buzz. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. Blog this on Blogger. Share this on del.icio.us.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

JUNE 8, 2010

Then slow to 3 times per week until you get another “Best Answer” designation. Post on Google Buzz. Answer a question every day (be within the top 5 answers posted) until you are selected as the “Best Answer”. Then slow to one per week (or keep it up if you’re having fun and have the time). Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

APRIL 18, 2011

This is what content marketing is designed to do. Post on Google Buzz. Sign up or register for an event. Fill out your contact form so you can call them. This is what makes web pages, e-newsletters and blogs effective. It’s how it works to produce results. Or, go ahead and ask your questions here, leave a comment.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Post on Google Buzz.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

APRIL 4, 2011

Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. A #chat is a series of tweets on a particular topic that occur at a designated time. Post on Google Buzz. It’s time for companies to turn to 2.0 technologies to reach the 2.0 Blog this on Blogger. Share this on Facebook.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 27, 2010

Design : Clearly identified tag line to explain who the blog is for, what the benefits are from reading it, and who the author is. Design : No author photo (or worse, no name!). Post on Google Buzz. Formatting : Need images, graphs, charts, short videos, mind-maps to draw the readers eye. Blog this on Blogger. Tweet This!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

MARCH 23, 2010

25 of the Best Designed Twitter Homepages by Design Reviver. Visualizing Twitter Statistics x100 by Digital Buzz Blog. 3 Ways to Track Your Rank on Twitter by ProgrammableWeb. Adam DuVander. Twitter Insights & Observations. Following on Twitter: Quality vs Quantity by Hasai. Rohit Bhargava. Tom Humbarger. Jennifer Van Grove.

Twitter 100

Twitter Best Practices Digg PR 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Post on Google Buzz. Think about it. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

MAY 2, 2011

His previous website was well designed, but it had too much information, in my opinion. Did they get involved in the content/marketing, or did they primarily focus on the structure and design? Of course, I fully agree with you that quality content and design should be outsourced and isn’t cheap. Post on Google Buzz.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Post on Google Buzz. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. Attention, emotions, memory. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. Post on Google Buzz. What can we learn from online computer games about content marketing for business? A lot, apparently. If you think computer games are just for kids or young people with too much time, think again. Smart marketing or manipulative?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

AUGUST 2, 2010

Therefore, as content marketers, and as business professionals, we need to appeal primarily to the emotional part of the brain rather than to the rational centers whenever we write content designed to persuade action. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100