Buzz Marketing for Technology

SEPTEMBER 7, 2011

Victoria Harres, PR Newswire. In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

Facebook 100

Facebook CMO Social Media PR 100

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. For the past few years there’s been this growing buzz around content, a happy coming-together of people from many different disciplines: digital, SEO, social, IT, PR, advertising, content strategy, creatives and the like. What do you see happening in Content Marketing today? How is it changing?

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Buzz Marketing for Technology

MAY 25, 2011

In my mind this is the reason why the CMO tenure is a tender 22 months because they aren’t able to find a way to deliver meaningful results. All I can say is what are you reading and where are you hiding yourself?

Social Media 100

Social Media ROI Media CMO 100

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

SnapApp

MARCH 27, 2018

When I later worked at a PR firm, speaking proposals were a core deliverable of our agency, and I learned quickly how to improve their acceptance rate. Soon after, I became a spokesperson as CMO/cofounder of a startup, and started securing more opportunities for myself to promote the business. . Find a New Angle on an Old Topic.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Influencer strategies and why they’re important.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

MARCH 9, 2011

After all customer service is the new PR and it also provides a great ROI! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Negative mentions are actually a great opportunity for you to engage and turn the situation from adversarial to something more like an advocate.

Social Media 100

Social Media Media Marketing Management BtoB 100

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To create a buzz around your product.

Startups 82

Startups CMO Multi-Channel PPC 82

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . SEMrush | PR & Content Producer. . . We are very active on Social Media, thus, it is important to us that we create a buzz and a certain level of virality with every big campaign, product or non-product related. Mercurygate.com | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Hubspot

JANUARY 12, 2012

However, a lot of PR, marketing, and communications grads will go work for a marketing agency after college and find that they love the work, but would rather dive in deep to just one company rather than jumping from client program to client program. Directors: Inbound Lead Generation, Product Evangelism, and Brand & Buzz.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

JANUARY 7, 2014

4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. 9) Sales / Marketing Executives (CSO/CMO). Created: February 2, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

APRIL 15, 2010

link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Heinz Marketing

FEBRUARY 5, 2018

Our guest this time was Ryan Bonnici , CMO at G2 Crowd. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). He is the new CMO at G2 Crowd. And you’ve been getting a lot of PR for that. The PR’s been great. Today is no different.

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Metadata

AUGUST 3, 2021

We chose that path on purpose because, as our CMO, Udi Ledergor says, “different is better than better.”. And even if you think, “Yea, but I’m only targeting PR professionals.”. That’s partly because the buzz is worth more than thousands in advertising budget. Choose a brand that suits your company’s mission and personality.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Martech Advisor

OCTOBER 18, 2019

” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! A PR disaster can tarnish the brand image in a matter of seconds.

Practices 43

Practices Examples WOM Media 43

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

DECEMBER 23, 2014

Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. Do you believe a PR campaign of this purported magnitude and complexity is even possible in the Internet age?

Paid Search Agency 80

Paid Search Agency PR Advertising Agencies Ad Agencies 80

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. There’s a bonus feature that automatically selects winners of online contests, via random number generator.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Sprout Social

AUGUST 1, 2019

Every social media manager wants to create content that’s exciting, valuable and buzz-worthy, but it takes creativity to come up with ideas that stand out. Differentiation is one of the biggest challenges for brands in the saturated social media space. When it comes to social media skills, creativity is particularly versatile.

Social Media 111

Social Media Work Management Marketing Management Media 111

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? PR Meets Marketing , May 23, 2010 Previously, I highlighted how I used social media. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

accelerate agency

FEBRUARY 26, 2023

accelerate agency: SaaS SEO, digital PR & link building accelerate agency combines several specialisms to produce results for SaaS companies. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

accelerate agency: SaaS SEO, digital PR & link building accelerate agency combines several specialisms to produce results for SaaS companies. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

With engaging content, efficient SEO Strategy, keyword research, link building, digital PR, technical SEO and onsite content, the agency will optimize your web presence to ensure PQL and MQL growth, while driving MRR. It combines SEM, SEO, content, paid media, email activation, design, analytics, and financial modeling, as well as digital PR.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz. We’re willing accomplices in our own marketing funnel. Im Jay Baer.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Webbiquity

AUGUST 16, 2010

Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Razorfish: Social Influence Marketing Trends by Digital Buzz Blog. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100