Hubspot

AUGUST 28, 2014

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. 41% of marketers do not use buyer personas. Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. With the right plan and software in place, you can easily build automated lead nurturing campaigns that are based around your buyer personas and goals.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends. Is this the best idea?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. That's a timing hot spot for HubSpot on Twitter.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 30, 2013

The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period. In other words, here you’ll get an overview of the top words and phrases that people are using to get to your website.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States. Leads that converted on an offer about social media.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. 2) Optimize Your Thank-You Emails. This part is key.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? An ideal blog manager will understand your buyer personas so well that published content addresses their needs, wants, and problems. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

AUGUST 19, 2014

Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Because of the high volume of content we create at HubSpot, it''s easy to believe that we would have more than one piece of content on the same topic. 4) You May Be Competing Against Yourself.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For best results, create a different ad for each of your buyer personas, and tweak the copy accordingly. In this post, we'll be walking you through how to create a Text Ad.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

APRIL 3, 2013

Let's start with something a little bit easier to swallow than just being a total grumpy pants -- exclusionary personas. Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas -- they're the personas of the people you do not want to target in your marketing.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

FEBRUARY 19, 2013

We could optimize each channel individually -- landing pages based on their conversion rates, emails based on their open and clickthrough rates -- but sharing data between these individual systems was difficult at best, and often impossible. Can you use that data to determine their buyer persona and lifecycle stage ? wink wink).

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

JANUARY 8, 2014

Search engine results with a full Google+ author profile tend to have better clickthrough rates than those that don''t. As always, and even more importantly now, make sure that you are producing top-quality content that aligns with your buyer personas. Bottom line?

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. This is really useful data for a content team to use to shape their tone, when creating your buyer personas , and of course is a PR professional's dream!

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Don't have buyer personas in place for your business?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

JANUARY 21, 2013

For best results, create a different ad for each buyer persona you have, and tweak the copy accordingly. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. or "Click now for free samples!"

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Put yourself in the shoes of the buyer persona. After you've identified the outcome and the goals you want to hit, you now need to strategize how to get your buyer persona from A to B.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

JANUARY 24, 2013

Keep in mind that quality content should appeal to the interests, needs, and problems of your buyer personas ; be interesting and well-written, provide valuable, thorough and detailed information about a particular topic; and leave the reader with next steps (such as calls-to-action, links to resources, etc.).

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

JULY 17, 2013

Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. In order to feel invested, they need to believe in your product and the message behind it.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Don't have buyer personas in place for your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

MAY 6, 2021

Awareness strategies include: Create targeted audiences for each buyer persona, so you know the people you bring in fit your buyer profile. Save time with HubSpot's Marketing Automation Software. You've impressed a potential buyer, and the time has come to transition them from a prospect into a customer.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Moz

MAY 6, 2019

Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Which keywords do your buyer personas use? HubSpot performs CTA tests all the time.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. Google Ads remain the popular choice for online purchases, with up to a 65 percent clickthrough rate. Social media.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Understanding your target audience (aka buyer personas) and what interests them is key to attracting relevant visitors to your website through search engines. And that's just to name a few.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Optinmonster

NOVEMBER 22, 2023

Then use that data to build your buyer personas or customer avatars. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. When you know your audience and hone your writing to them, your conversion rates will climb higher and higher. A new subscriber should receive an email welcome series.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. A Buyer Persona Template. Email Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. 2) Target Persona of Blog Post. Next, consider the audience – or buyer persona – you’re targeting in the blog post. 1) Stage of the Sales Funnel.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

OCTOBER 16, 2012

For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. clickthrough rate" vs. "click-through-rate"). Download it for free here!

Copywriting 28

Copywriting SEO Planning Clickthrough 28

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Here’s an example of a recent lead nurturing email we've sent from HubSpot. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

APRIL 1, 2014

86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. As a result, they''re enjoying clickthrough rates higher than 10% on personalized CTAs and click-to-submission rates of close to 100%. Tweet This Stat. Tweet This Stat.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Hubspot

AUGUST 25, 2014

You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. You''ll need to: Create buyer personas & map out buyer lifecycles. If your focus is writing and optimizing your blog, track blog post views, clickthrough rates (i.e. Now, you want to GO, GO, GO!

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

FEBRUARY 27, 2014

HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) Understanding your target audience (aka buyer personas) and what interests them is key to attracting relevant visitors to your website through search engines.

FAQ 28

FAQ SEO Clickthrough Keywords 28

Hubspot

NOVEMBER 3, 2016

HubSpot does a great job with this, capitalizing on their real employees, rather than stock models on every page of their site. ↓. Any language you use on your website must resonate with and speak directly to your buyer persona in order to be effective and drive action. Moral of the story? Need help saying more with less?

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Websites Conversion 28

Hubspot

NOVEMBER 20, 2014

They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. Often awareness campaigns are precursors to a much more effective campaign goal: conversions. 1) Creating a List.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28