Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. Meanwhile, e-commerce advertising is about the methods through which they promote their products.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. And a by-product of that alignment is information sharing.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Martech

JUNE 3, 2024

Their marketing is also highly specific, using industry-specific language, terms, regulations and use cases. Buyers often feel they are missing out because their competitors might be using the software. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Verticals 124

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 124

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! In the world of recommendations (think Netflix and eCommerce), buyers expect personalization.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . You want to discover how the prospect views the benefits of buying the product. It’s not. .

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

Tony Zambito

APRIL 12, 2011

.  This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks.    A key component for engaging the social buyer persona is that an organization today must offer avenues of engagements that buyers choose. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas, they should be based on real data. Template for Building An Ideal Client Profile.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Zoominfo

MARCH 4, 2021

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Vision Edge Marketing

JUNE 4, 2024

Aligns with Customer Expectations: Just as writers study reader preferences and trends, your positioning and messaging benefits from delving into customer insights. It discovers its audience values natural ingredients and cruelty-free products. Such is the case with a message map.

Validation 247

Validation Positioning Work Management Marketing Management 247

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Start by figuring out what makes your business unique and which of your products or services are most popular. Define Buyer Personas.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

Launch Marketing

DECEMBER 8, 2021

Blog: Strategies for a Successful Product Launch in the Virtual World. Because businesses in 2021 were still moving, innovating and developing new products and services, there remained a need for ways to launch these new products and services. How to unlock new opportunities when launching a new product virtually.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. By aligning your product or services with value matrices based on key features and benefits, showcase how you stand out.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Content Marketing Gives Your Product or Service More Visibility.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Launch Marketing

APRIL 19, 2023

These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent. Another element of customer marketing in B2B marketing is determining what’s needed at each stage of the buyer journey.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Tony Zambito

OCTOBER 26, 2020

Goals related to areas such as new product development, new market entries, growth strategies, and etc. Here is an example qualitative interview response from our Buyer Outlook Study: “We did have ambitious goals for expanding our shared services capabilities both in Europe and APAC. A case in point: “It’s weird really.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tiecas

JUNE 4, 2024

Develop detailed buyer personas that outline their demographics, pain points, interests, and preferences. What are their needs at each stage of the buyer’s journey? Testimonial Generation: AI can help identify key quotes from customer feedback and testimonials to create impactful social proof for your products or services.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Exo B2B

FEBRUARY 7, 2024

In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential. and refine the targeting of campaigns and develop products that meet their specific needs.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas , they should be based on real data. But what kind of data should you be focusing on?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. All your research, great writing, and video production can set the stage. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 349

Brand Identity Branding Advertising Agencies Content 349

SmartBug Media

JANUARY 21, 2019

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. Marketing does more than simply put a shiny spin on your successful product. Build Personas to Make Sales More Efficient.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Remote workers are more productive than in-office workers. Source: SuperOffice.

Top of Funnel 274

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 274

Tiecas

APRIL 5, 2024

Creating content for the buyer’s journey, aligning sales and marketing, and internal communication are significant challenges manufacturing marketers face. Product datasheets and technical specifications are essential when your core audience is engineers and technical professionals.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Analysis 308

Analysis Top of Funnel Work Management Lead Scoring 308

Tony Zambito

NOVEMBER 4, 2020

In our Center For Buyer Insights ongoing Buyer Outlook Insights study, we have been interviewing buyers qualitatively. Gaining insight into how buyer behavior is changing. The three buyer insights are notable. Gathering insights into how buyers’ goals and behaviors have changed is a must.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202