Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors.

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How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. So yes, by all means offer demos, free trials and late stage content to ensure that prospects who ARE in a “buying mode” find, and engage with, your company.

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Trending Sources

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

To build some suspense, let’s first review who else has been buying CDPs. And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it.

The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product.

What You Get When You Buy Technology

Act-On

“Nobody ever got fired for buying IBM.”. As Corporate Visions notes , “In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. It made your buying decision pretty easy. How to buy marketing technology.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Buying vs shopping

Heinz Marketing

We don’t always buy the best, sometimes we buy from our favorite. The value of your insights trumps the quality of your product. Buying online doesn’t cut it. Even buying at most big-box athletic supply stores isn’t going to help me make the right selection. I pay a little more but end up with a better purchase experience, a better product and a significantly better usage experience. They don’t focus on the product for sale.

5 tips to get people to buy online

Biznology

Here are 5 tips to get people to buy online. I put service first on the list as it does not matter how great your website is, how good your product is and, to a large extent, how low your pricing is. The post 5 tips to get people to buy online appeared first on Biznology.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

The owners of those universes control the information their occupants receive, and, through that, control what they buy, who they meet, and ultimately what they think. So Amazon buys a grocery chain to give its customers one less reason to visit a retail store (because Amazon’s long-term goal is surely for customers to order online for same-day delivery). Both offer buying services that compete with Amazon.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

And, not too surprisingly, continues to be viewed as product-centric. The buyer personas identified use a different buying process for each specific scenario. With adaptability built-in to apply to the buying process specific to that scenario. by Juan Pablo Bravo.

Turn B2B Buying Into a Social Experience

Tony Zambito

  In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.  A funny thing is also happening along the way to this transformation in B2B Buying.  Image via Wikipedia.

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Winning Executive Buy-In for Martech Investments

Captora

You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution.

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Matching Webinar Content to the Buying Cycle

Modern Marketing

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. To be most effective, your webinar content must be tailored to the specific objectives of each stage of the buying cycle.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process. The post How long should your online business video production be?

Video 90

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

How To Transform Your Marketing Approach with the “Buying Center” Concept

Crimson Marketing

The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on. Other Interesting Topics Product Marketing As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research.

Why B2B Buying Cycles are Getting Longer

B2B Marketing Directions

New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. Other findings explain why the buying cycle has gotten longer. 52% of respondents said the number of buying group members had increased significantly.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

Winning Executive Buy-In for Martech Investments

Captora

You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution.

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Why Irrational Consumers Will Always Make Irrational Buying Decisions

Content Standard

To illustrate the inherent challenges faced by irrational consumers seeking to make rational buying decisions, CSU-San Marcos marketing professor Vassilis Dalakas asked his students two sets of questions. When you go to Amazon to buy something, it doesn’t only feature the purchase price.

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What Buying a New Phone Taught Me About Brand Narrative

Content Standard

Borderline intrusive advertising aside, the experience has given me a great lens through which to look at one of the more fascinating questions in marketing: How do brands work to create experiences and stories around products that already have enormous cachet and dedicated followings?

11 inspiring case studies of digital transformation

Biznology

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

But no company that I know of paved their way to marketing success solely by buying software. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas?

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Why People Buy Things Online [Data]

Hubspot

Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. If you don’t have good images on your website and product pages, add them now. Cost of products and services - 55%. Product quality - 56%. New product - 10%.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.**

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Should You Buy the Apple Watch? [Flowchart]

Hubspot

It''s been a whopping five years since Apple unveiled a new product line: the iPad. Now, if you''ve already made up your mind that you''re buying an Apple Watch, I''m sure you have the specifc style you want all picked out. should you buy an Apple Watch?

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5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

He goes on to explain how this approach translates into a more productive process for both buyer and seller. On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.

Why Buying Stages Are Really Investment Stages

Modern B2B Marketing

You have the folks that are brand new and have yet to learn about you or your product. Then you have folks that have an idea of who you are but aren’t yet ready to buy. This content helps sell the product by helping the buyer make a purchase decision. Let’s take a quick poll.

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Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

What motivates your prospects to buy from you? In the business world, it isn’t that easy as most of the time the prospect’s motivation often ends at simply purchasing a product or service. But motivation is arguably the strongest reason people buy something.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). Facebook Dynamic Product Ads. Product Catalog Set Up.