Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.
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