Marketing Insider Group

JANUARY 10, 2013

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. 20 Best Marketing Conferences 2013. I can’t wait to meet you # IRL.

Conference 100

Conference Planning Best Practices Forrester 100

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. Technology businesses that cannot keep up will lose sales as well as customers. The Best Practices for Digital Marketing for Technology Companies .

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. Marketing IT. More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. You can also tell a lot about someone by looking at their writing. billion oil and gas company Halliburton, identifies worst points of pain facing the business units.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Many of my colleagues on the Tech Council voiced frustration about this, because it seems like all they do is train, and retrain and train some more.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? Keen to see how your marketing playbook compares with the industry’s best? DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

QuanticMind

MAY 23, 2019

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Impressions offer marketers insights into how frequently a display or paid ad is viewed. Adopting a New Approach.

PPC 40

PPC Advertisements Advertising SEM 40

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Two of the main takeaways: Use Your About Us Section Better. Your about us section gives you the ability to connect with potential customers. Give them something about you they can connect with.

Tools 120

Tools Trends Tips Social Networks 120

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Hubspot

JULY 20, 2011

Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising. What other blogs or websites do you use to stay on top of marketing news?

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Ambal's Amusings

DECEMBER 17, 2009

What is amazing about the end of the year is the festive mood it puts us in. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

DECEMBER 17, 2008

colors need not apply) about the most critical factors in site design. Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. Flash, widgets and Web 2.0

Design 20

Design Marketing Websites Forrester Best Practices 20

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, while they might be engaged, they might not be a good fit for your business.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SpotMe Blog

JUNE 29, 2023

Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. How much do companies spend on pharma marketing? Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

QuanticMind

NOVEMBER 27, 2019

Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. A lot happens between the first and last interactions with your business that can influence conversions.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Content Standard

OCTOBER 2, 2020

Even if it’s not much of a secret, it’s still a pretty good marketing idea.” ” — Scott Sorokin “Doing business without advertising is like winking at a girl in the dark. ” — Henry Ford “The only people who care about advertising are the people who work in advertising.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. ” The Ultimate Guide to Twitter Marketing by Copyblogger.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

KoMarketing Associates

MARCH 15, 2013

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. A hot topic in the search industry over the past year or so has been the continued growth of [not provided] keyword data. To do that, we need to know which pages are most important to the overall business goals.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Marketing Insider Group

JUNE 7, 2012

I will also talk about how this is only part of the story because inbound marketing is about understanding the current market landscape. It’s about lining up marketing efforts more closely to the buying process. And it is about earning a prospect’s business vs. buying it.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40