B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Optinmonster

APRIL 15, 2024

Do you host your business website on WordPress? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. The best way to do that is to ask, and using a WordPress survey popup plugin can help.

Customer Surveys 79

Customer Surveys Marketing Websites Marketing Management Template 79

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 123

Marketing AI Research Paid Search Agency Customer Surveys 123

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. Although 63% of respondents admitted they don’t have nurture-specific content, the more telling percentage is the amount that do,” wrote the researchers behind the report.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. With the plethora of DIY research tools on the market nowadays, every man and his dog reckons they’re a market researcher. After all, how hard can it be to design a survey? Let me expand.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

SEPTEMBER 12, 2018

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The least-busy 44% still get, on average, about one request per week. ” The Messenger Matters.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Vision Edge Marketing

JANUARY 11, 2022

Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. A compelling business narrative blends data and emotion. Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 196

Paid Search Agency Research Storytelling Work Management 196

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. With the plethora of DIY research tools on the market nowadays, every man and his dog reckons they’re a market researcher. After all, how hard can it be to design a survey? Let me expand.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Deloitte meanwhile surveyed CMOs to gauge their responses to 2020.

Marketing Budget 347

Marketing Budget Marketing Budget Creation Budget Programs Research 347

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Quick Takeaways.

Thought Leadership 351

Thought Leadership B2B Thought Leadership Research Practices 351

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Top Rank Marketing

AUGUST 2, 2023

As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 98

Customer Surveys B2B Marketing B2B Marketing & Strategy 98

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. Make sure you do plenty of audience research before developing your quiz.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “Our data shows that millennials and Gen Z buyers are less likely than older generations to use analyst rankings and reports while purchasing business technology. ” Are technology analyst firms in trouble?

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

KoMarketing Associates

JULY 3, 2018

New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. It has been widely assumed that one effect of the pandemic — and especially of the initial, widespread lockdown — was to make not only consumers but also B2B buyers reliant on digital channels to research and execute purchases. Program manager Nichole Cook.

Customer Surveys 98

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 98

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) The NetLine research is particularly valuable for two reasons.

Marketing AI 70

Marketing AI Research B2B Content 70

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 191

Relevance Research Opinions Content 191

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 161

Research Process Training Customer Surveys 161

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 231

Marketing AI Practices Lead Ranking Tips 231