article thumbnail

How to Develop a Successful Go-to-Market Strategy

Zoominfo

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. Process: How can your product create a structured process within the customer’s business? Are there opportunities to automate any mundane tasks?

article thumbnail

The age of customer acquisition 3.0

ClickZ

Managing complex, cross-channel campaigns with multiple targets, creatives, and sequences to accelerate your rate of learning will require an intelligent machine operational layer above the out-of-the-box solutions to deliver great results—or you may have to settle for being average. have the biggest impact on scaling your business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Conversion can also be thought of as business “outcomes”.

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

However, in a small to medium-sized business, the job may be done by the same person or team. Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). How Digital Media Buying Works. Strategize.

Buy 87
article thumbnail

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Marketing is an important aspect for any business looking to achieve consistent and continuing success. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C). Consumer to Business (C2B). Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies].

article thumbnail

7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

Google’s instructions say to “Enter words, phrases, or a URL related to your business.” With these seed keywords, you can develop content such as blog posts that addresses the selling points of your solution. By exporting your keyword list, you can cross-reference it with other keyword research to get the best results.

article thumbnail

You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase

LeadsRX

billion anonymous customer personas – has you and your business covered so you can capture the most accurate customer journeys for making better marketing decisions. It’s cross-device. Those marketing attribution insights help businesses match consumers to the marketing and advertising to which they were exposed.