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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. The push towards open ecosystems makes it easier for companies to augment those investments with specialist apps. So who’s buying all of this new martech?

SMB 102
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Let’s talk ABM: 7 steps to move from SMB Marketing to Enterprise ABM

Strategic-IC

Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.

SMB 62
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8 Tips From a Serial Entrepreneur on Hiring, Growth, and Navigating Change

Salesforce Marketing Cloud

Running a business, let alone hiring, growing your brand, and finding and keeping customers, may be the most challenging thing for an entrepreneur yet. Small and medium-sized business ( SMB ) owners — looking for advice as you navigate a limited budget, growing pains, or find new business? Get started 1.

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9 Promising FinTech Startups You Should be Watching

Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. The London-based startup has raised $4.3 ClauseMatch. SecuredTouch.

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Bluetext Startup and SMB Cybersecurity Summit

Bluetext

Thank you for joining us for the Q4 2020 Bluetext Startup and SMB Cybersecurity Summit. Exclusively open to CXO’s, our goal with this summit is to deliver a value-add platform to network in the C-Suite with businesses facing similar opportunities and challenges. Companies in Attendance: AffirmLogic.

SMB 20
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Building The World’s Best Firmographic Data Foundation

Zoominfo

B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Sourcing a continuous stream of reliable business data isn’t a straightforward process. businesses are small businesses with fewer than 500 people.

Zoominfo 130
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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

Even some of the largest corporations began as startups. To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. Dollar Shave Club. Source: YouTube. Hire a Helper.

SMB 40