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Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. When done correctly this builds trust, and if someone trusts you they’re more likely to do business with you when they’re ready to make a purchasing decision. Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company? I’m assuming you want your business blog to be more than just a personal journal. Do you have a blog for your business?

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. Read my earlier post, B2B Lead Generation Using a Business Blog ). Our 390 Series Butterfly Valves are engineered for long-life because the flow stream never touches the valve body.”. Internal linking and search page indexing.

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27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” How should SEO professionals strategically align frameworks for maximizing online visibility and business results?

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Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

A blog is considered the cornerstone of an effective inbound marketing strategy. I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. Advantages of a blog site. The three most popular open-source blogging platforms are WordPress, Joomla and Drupal.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. For example, the search term “industrial valves” yields 238,000 pages in Google. Get Engineers Can Sell white paper now.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Setting Up a Blog Strategy. Write blog posts regularly for that new blog.

How to Arm Your B2B Blog for Maximum Marketing Firepower

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging. It’s similar to the mid 1990s with the advent of websites, except now blogs are what''s becoming mainstream. Look sharp – How long should each post be?

Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. You could write a blog post titled “Injection molding using engineered resins for automotive products.”

5 Quick Fixes To Get Your Website Found

Hubspot

It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years. You will instantly receive search engine optimization credit for increasing the time to expire date. Have a 301 rediret in place to resolve [link] and [link] If a permanent 301 redirect is not in place, the search engines will not know where to allocate the credit.

Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Blog Pros and Cons. The Benefits of Blogging.

Want to Dominate Organic Search? How Blogging Can Help

Hubspot

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. How to Improve Your SEO With Your Business Blog.

Content Development Basics: 8 Simple Steps to an Effective Strategy

nDash

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy.

7 Ways Digital Marketing Grows Your B2B Business

The Lead Agency

B2B businesses of all sizes contain departments that are impacted by digital transformation. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. Marketing is important for a successful business, and fuels both external and internal activities for any business. Why is business-to-business marketing so important for growing your business?

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy? 2) Is there a keyword focus? In order for people to read your blog, they need to be able to find it.

12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

How will your business keep up? Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. We all know that when consumers look for a product or service, they turn to search engines for answers.

One Secret to Improve Blog SEO: Use Mini-Infographics

Scoop.it

Search engines are the primary driver of organic traffic. But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs.

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5 Things Angry Birds Can Teach You About Online Content

Hubspot

Consider how writing a blog article, optimizing the content and sharing it effectively in social media can have the same obliterating effects for your article as sailing a red bird into a wooden board, bombing a black bird into a joint of stone pieces and spraying some blue birds into a barricade of frozen planks can have on the Pig Army. Just like spending time on a blog article or website offer can be if it doesn't have a target. Free Download: Better Business Blogging in 2011.

How to Be an Awesome Blog Commenter

Hubspot

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. On platforms battling spam and narcissistic one-sided dialogues, the true social value lies with businesses and individuals that communicate in meaningful ways. Would you take a sign for your business and put it in the front yard of someone you don’t know? No, a credible business wouldn’t do that.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.

How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Take a look at the most common objections we hear to starting or maintaining a regular blogging regiment, and learn how you can overcome those impediments to become a business blogging rock star.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 4) Keywords.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. Keywords.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. What made you want to start your first blog?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? 97% of all consumers search for local businesses online. (An B2B PR Sense Blog ). Business Blogging Statistics and Facts.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? 97% of all consumers search for local businesses online. (An B2B PR Sense Blog ). Business Blogging Statistics and Facts.