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Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

The classic SaaS subscription models have used seat-based and tier-based pricing. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price per seat goes up for higher tier subscriptions.

Pricing 97
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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

Pricing 52
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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success.

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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

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Infrastructure as a Service for Small Businesses

TrustRadius Marketing

Some IaaS providers also include security resources, such as security experts, which can aid in securing your infrastructure. These resources could be invaluable to small businesses that might struggle with securing the data generated by the business. Data is more accessible. Better disaster recovery. Program testing and development.

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It’s Black Friday Into December for MarTech Tools

Webbiquity

But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. You ask yourself, “Am I getting the best price? Just click the links above, make your choices, and save a bundle on the best martech tools.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Key page visitors: Target users who have visited important pages on your website, such as product pages, pricing pages, or landing pages associated with specific marketing campaigns. Bundle deals: Encourage users to buy more by offering discounts when purchasing multiple products or bundling related items together.