article thumbnail

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

article thumbnail

Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? Recommended links”.

article thumbnail

Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The next step in launching a link building campaign is setting project size, scope, and expectations. Diversity in link building is extremely important.

article thumbnail

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Yes, you’re building links.

article thumbnail

Is Link Building Dead? Yes & No. Here’s Why.

seo.co

But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Understanding these intricacies of SEO is the secret to ensuring that your digital marketing efforts are worthwhile and will pay off in the long-term.

article thumbnail

Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020.

article thumbnail

The progression of anchor text

Biznology

As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. In the early stages of linking, most sites would simply link with an exact match URL as the anchor text.

article thumbnail

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. Don’t underestimate the SEO power of internal linking. What are internal links?

Link 221
article thumbnail

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Whether the notion of the "long tail" resonates with you or this idea of "blue ocean" keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do.

article thumbnail

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. The result is long-tail keywords, which are less competitive and therefore easier to rank on. How long SEO takes to work. A few of those include: How long the website has existed.

SEO 163
article thumbnail

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Why You Should Use Long-Tail Keywords in Your SEO Campaign. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Step 4: Conduct a Link Audit of Your Competitor’s Backlinks and Monitor Their Brand Mentions.

article thumbnail

Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. With this in mind, it makes perfect sense that a strongly linked site is best for making new conversions and serving existing B2B customers. You know that a strong internal linking strategy is important for B2B, but how do site pages become so sturdily constructed?

article thumbnail

Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). Google determines the credibility of a website in part based on the quality and quantity of links pointing to it. How Internal Links Work.

Sites 75
article thumbnail

What You Need to Know About Content Marketing and Building Supplies

Navigate the Channel

Growing your building materials company’s presence online isn’t as difficult as you might think. A solid content strategy includes making sure you’re using the right search terms, doing keyword research, and focusing on long-tail keywords that make sense for your niche.

Channel 65
article thumbnail

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? How many of the suggested keywords are long-tail ? Why You Should Use Long-Tail Keywords in Your SEO Campaign. Navigation and internal linking should be optimized. 5) Link Audit.

article thumbnail

The Dos and Don’ts of SEO for Building Material Websites

Navigate the Channel

Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. Long gone are the days of adding a keyword to a blog post and hoping for the best. Long-tail keywords work really well for this, too.

Channel 65
article thumbnail

11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only Sometimes, publishing long-form content is the best way of catering to searcher intent. Long-tail Keywords Are Phrases of More Than Three Words.

article thumbnail

Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Link building services. When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?”

Keyword 70
article thumbnail

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Common ways to optimize your webpages include: Incorporate long-tail keywords. 2: Smart Link Building. Link building is a strategy that increases the number of legitimate hyperlinks on the web that send people to your website.

Companies 275
article thumbnail

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

SEO builds visibility for your website and awareness for your product or service. It can also help build your credibility, which encourages more people to subscribe to your service. However, for more competitive keywords, you should opt for less competitive long-tail phrases.

Traffic 207
article thumbnail

The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Anchor text is the hyperlinked text that allows you to internally link to content within a website. These paths could result in a couple different URLs: [link]. link].

Media 80
article thumbnail

How to attract more traffic to your blog with off-page SEO

RockContent

A backlink is any link in a webpage outside your digital environment that directs the user to your content. This is a strategy that not only improves ranking but also builds some important connections along the way. Building authority is the key to get better positions on Google.

Traffic 230
article thumbnail

The importance of accurate keyword difficulty scores

ClickZ

KD scores are useful in building SEO strategies, filtering out ineffective keywords. Long-term improvements are achievable but will take time and require multiple SEO measures to be implemented. The ratio of follow/no-follow links to the ranking URLs.

Keyword 111
article thumbnail

How Much Should You Budget for SEO?

seo.co

This will include on-page optimization, content marketing, and link building. The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. Link-Building.

Budget 83
article thumbnail

Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. With strong underlying links between SEO and voice assistants, voice search can effectively be leveraged for generating local leads. Guest post by Dhruv Mehta. Significantly edited from the original.

article thumbnail

How to use SEO and ads to scale your creative business

ConvertKit

His guides are both long and practical, helping his readers take instant action. It’s no surprise that many creators don’t know when to start with it, even after building a social media following and an email list. Focus on long tail keywords. Launch a new lead magnet.

article thumbnail

Etsy SEO: 11 SEO Strategies for Etsy SEO & Sales Growth

seo.co

Let’s say you build a beautiful cabin in the mountains. Each tag has space for 20 characters, which means you can use long-tail keywords that go beyond basic one- or two-word phrases. Use Link Building. Links are one of them. These are known as inbound links.)

article thumbnail

How to Rank a Blog in Google’s Top 10 Search Results

ClearVoice

Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword. As a result, long-tail keywords are less competitive, making them easier to rank.

article thumbnail

The Most Effective Guide to Keyword Research

Marketing Insider Group

Finally, you can use SEMRush’s Keyword Magic Tool to enter general keywords you want to rank for and drill down to find related and long tail keywords, understand volume and difficulty, and filter in other ways to find the right keyword list for your business.

Keyword 280
article thumbnail

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. You want those people to link to and share your page, helping to boost your backlinks and reach. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Keyword 78
article thumbnail

Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny.

Startup 83
article thumbnail

5 Critical SEO Considerations for SEO in 2022

Brightedge

Authority - Generally speaking, authority refers to the quality and quantity of citations to content, typically in the form of links and social media shares. Link Building and Citations. The counterparts of links for local businesses are citations.

SEO 94
article thumbnail

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. As a back link strategy for SEO, blogs can attract links from other sites.

article thumbnail

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. As a back link strategy for SEO, blogs can attract links from other sites.

article thumbnail

SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. 9) Build Backlinks and Get Influencer Amplification. Broken links. Internal Links.

Startup 93
article thumbnail

10 SEO Tips for Family Law Attorneys

seo.co

It might not be the most fun aspect, but it’s how you build a strong foundation for the other two areas to build off. We’ll go into more detail on this in the tips that follow, but link building is the primary off-site SEO technique. Builds authority.

SEO 80
article thumbnail

What is ChatGPT? Benefits and Limitations For SEO You Should Know

Huptech Web

We also tried our hands on long-tail keywords. Also, check the output we received when we asked ChatGPT to provide inputs on link-building opportunities: That was an amazing experience, and we hope you’re amazed too! Table Of Contents Introduction What is ChatGPT?

article thumbnail

How to Get Better SEO Results: The Complete Guide

Marketing Insider Group

SEO is the process of building websites and crafting content to maximize rankings potential on search engine results pages (SERPs). High visibility on SERPs drives organic (unpaid) traffic to your website and builds brand awareness with your target audiences.

SEO 277
article thumbnail

A Guide to Boosting Lead Generation With SEO

Altitude Branding

Lastly, try to aim for the long-tail keywords, since they tend to perform a lot better. If you want to optimize your on-page content, you have to know how to align your keywords with your headings, titles, internal links, and overall content.