Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Customers want to do business with people they already know. Methodology.

Purchase 98

Purchase Peer-to-peer B2B Cross-Selling 98

Webbiquity

OCTOBER 5, 2021

More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

KoMarketing Associates

JANUARY 20, 2021

ABM budgets, however, did not appear to take a major hit as a result of the pandemic. The majority of marketers (44%) said that there was no change in their ABM budget due to the COVID-19 crisis, and 26% stated that their ABM budget actually increased. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic. Marketing Budgets and the Impact of the Pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

Work Management 111

Work Management Marketing Management Vendors Lead Ranking 111

Top Rank Marketing

SEPTEMBER 4, 2023

We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever. In fact, as the unstable economic climate continues, marketing budgets seem to be caught in the crosshairs once more. It’s table stakes for merely keeping up!

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

DECEMBER 12, 2023

If a free trial won’t cut it, budget for a pilot project. Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Do your homework on the vendor marketplace. Get hands-on where you can.

Work Management 128

Work Management Marketing Management Budget Programs Software 128

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 116

Work Management Marketing Management Marketing Budget Budget Programs 116

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

ClickZ

AUGUST 14, 2020

30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. Pulse Survey 2020: Latest findings.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 125

Account Based Marketing Enterprise Management Work Management Marketing Management 125

Zoominfo

MAY 8, 2020

Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Bigger budgets? What industries are we likely to sell into? How is the market growing?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

SEPTEMBER 27, 2021

As we have detailed in previous coverage of this year’s MarTech Replacement Survey, marketing organizations were not timid when it came to ripping and replacing pieces of their marketing stacks in the past year. The survey found 30% of replacements were championed by executive management, up from 25% last year.

Marketing Management 121

Marketing Management Digital Transformation Vendors Customer Surveys 121

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies.

Marketing AI 129

Marketing AI Work Management Marketing Management Examples 129

chiefmartech

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. Having run the survey for the past four years, this longitudinal dataset offers unique insight into the “churn” of martech stacks and staff. Why did you replace them?

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake. A consistent user interface.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI. Still, challenges remain.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you. You need someone responsible for your data. AI is all about taking risks.

Marketing AI 117

Marketing AI Allocation CMO RFP 117

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. I encourage all my clients to invest just a small corner of their budget into deeper conversations with their target market.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.” Ad spending is up.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. How do they plan their budget? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Catch up on the Agile Marketing Navigator series!

Work Management 98

Work Management Digital Asset Management Enterprise Management Marketing Management 98

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Frustration about choosing the right AI vendor and getting proper training and support.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. 38% said budget. Expected benefits of martech.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

KoMarketing Associates

APRIL 5, 2018

Clutch recently surveyed 351 small businesses to gain insight into how they invest in SEO and what types of benefits they are reaping as a result. Our target audiences are buyers and vendors of B2B marketing and tech services. So, your business will need to leave a decent amount of room in the budget to direct toward these activities.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177