Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp.

Marketing Automation Services 333

Marketing Automation Services Marketing Management Planning Process 333

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your website chat tools.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. We asked the question, how can you use software to drive more of offline relationships?”

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Live Events & Trade Shows. But effective SEO is also realized through diligent coordination across marketing programs.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. Vessenes, ProfitSee.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Delivra

JANUARY 15, 2021

When you’ve established a new customer is happy with your tool, go ahead and ask them if they can refer you to anyone. You can even turn happy customers into brand evangelists by implementing a referral marketing program. This program will incentivize them to refer friends and colleagues. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Common Types of Hybrid Events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

SEPTEMBER 12, 2023

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. 40% of event attendees say they attend between five and nine events each year.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Any event budget you have can go right into this.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? In this article, we explore 15 of the top in-person event management software to consider for your events. What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

OCTOBER 5, 2021

On the flip side, existing customers that may have had value in the past could be putting a dent in your budget. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. How can their budget be optimized with your solution?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. Event theme or tagline. Budget breakdown.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 180

Trade Show Tips ROI Marketing Management 180

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner.

Trade Show 163

Trade Show Product Planning Intent Data 163

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. Live Events Won’t Roar Back.

CMO 208

CMO Gartner Budget Programs Spending 208

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Excelsior Research

MAY 24, 2021

These teams of marketers help you create awareness and a strong community around your brand. It helps you find potential clients with the help of various B2B strategies, inbound B2B, outbound B2B, and different B2B tools. It helps in generating leads, improving quality; align sales and marketing, and acquiring data.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

These teams of marketers help you create awareness and a strong community around your brand. It helps you find potential clients with the help of various B2B strategies, inbound B2B, outbound B2B, and different B2B tools. It helps in generating leads, improving quality; align sales and marketing, and acquiring data.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

ViewPoint

DECEMBER 17, 2013

Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Call status code,” Infogroup’s assessment of the authenticity of the company record, based on Infogroup’s ongoing phone-based data verification program.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Why did you select those events?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Opportunities that did not exist before the event.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect.

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

SpotMe Blog

DECEMBER 7, 2022

You audience should always be top of mind when planning your event, so they should have a big influence on which kind of event you decide to run: live vs virtual events or hybrid. #3 3 What’s your budget? Budget is a key factor when it comes to deciding between live vs virtual events or hybrid. .

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Launch Marketing

MARCH 27, 2019

To stimulate this engagement, inbound marketing typically offers an element of value to prospects – information, tools or content assets – designed to address the individual’s problems, needs and questions. Generate Awareness with Outbound Marketing. Event Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48