Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Optinmonster

APRIL 12, 2024

People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. If an advertisement for a pair of wool socks claimed it would keep their feet warmer than the closest competitor, that customer generally took the statement at face value.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

ClickZ

FEBRUARY 7, 2022

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. What local media might be worth advertising in? What out-of-home tactics could have an impact?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Shortform social video is the biggest looming opportunity for content marketers. Kristen Poli, content strategy associate.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

ClearVoice

FEBRUARY 3, 2021

When multinational software company SAP provides data processing to a national healthcare corporation, that is a B2B relationship. This will guide everything from how you package and bundle services, to which platforms you run paid advertising campaigns on, to how you tell stories about your brand. Case studies. White papers.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Another site with some great SEO tools is Aherfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The best tools for effective personalisation. What is personalisation in display advertising?

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Choozle

JULY 12, 2022

Your campaign plan guides you toward your ideal outcomes as you achieve the relevant results that make up the contents of your goals. By planning ahead you are more likely to be realistic about the time, energy, and budget required for your ideal outcome. With a primary goal in mind (i.e. retargeting) to achieve success.

Paid Content 84

Paid Content Campaigns Paid Search Agency Allocation 84

Marketing Insider Group

MAY 24, 2012

And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. The majority of internet users tune out advertising. Marketing is shifting to storytelling and content.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. They’re also the most impacted group when ads are intrusive.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning. At its most basic level, retail media advertising refers to advertising on retailer websites and apps.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning.

Course 101

Course Training Work Management Planning 101

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. But does this always have to be the relationship between brands and longer-form content? There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The best tools for effective personalisation. What is personalisation in display advertising?

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

NuSpark Consulting

APRIL 13, 2012

Budgets determined using Texas Instruments’ calculators. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, that means we certainly heavy-up around top-funnel brand awareness strategies. Q: What are some of the challenges you face when implementing digital advertising?

Creativity 52

Creativity Tactics Brand Identity Branding 52

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Otherwise, you might end up with no significant insights and a budget that was wasted, not invested. the answer is no.

Paid Social Agency 93

Paid Social Agency Social Media Cost Per Thousand Media 93

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The best tools for effective personalisation. What is personalisation in display advertising?

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? As with consumer marketing, storytelling is also an important element of today’s B2B marketing toolkit. Best Practice.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Sharpspring

FEBRUARY 13, 2020

Mobile advertising enables you to target buyers when and where it matters – in real-time. Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Next, set a budget and pay only when your ad gets clicked.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sharpspring

FEBRUARY 13, 2020

Mobile advertising enables you to target buyers when and where it matters – in real-time. Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Next, set a budget and pay only when your ad gets clicked.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Bluetext

APRIL 8, 2020

.” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Blogs and other educational content are frequently cross-promoted throughout sites. Our clients recognize that users have come to expect this content, eager to consume and share. “We need to tell our story.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. But behind strong video, you also need strong storytellers. August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Before you obsess over trends and what content you’ll create in 2019, take a step back. Sounds like a lot to process, right?

Paid Content 111

Paid Content Social Media Planning Campaigns 111

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Google ran an independent study with 140+ advertisers across multiple verticals.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Outbrain

APRIL 2, 2019

Provide great customer support, build loyalty programs, use retargeting to stay top-of-mind, or merely say ‘thank you.’ Quip’s rewarding retention-based rewards program. Using Outbrain, D2Cs escape the walled gardens, seamlessly integrating their content within top-tier publisher sites, gaining meaningful interactions for their brands.

Brand Identity 22

Brand Identity Branding Advertising Agencies Paid Search Agency 22

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? The Content to Capture feature uses a Facebook form to place a gate on the post.

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

Contently

MARCH 22, 2017

The consumers had spoken, and they didn’t want interruptive advertising experiences anymore. And native advertising has taken off. Instead of pursuing tired tactics, brands pay hundreds of thousands of dollars to content studios at esteemed destinations like The New York Times, Time Inc., Creating content at scale is hard.

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. We Now Return to Your Regularly Scheduled Brand Programming. We Now Return to Your Regularly Scheduled Brand Programming.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92