Marketri

DECEMBER 11, 2023

In many organizations, the CMO or Fractional CMO charts the strategic course, while digital marketers harness technology to amplify campaigns and monitor progress, ensuring the company’s trajectory aligns with its aspirations. Her exceptional understanding of her fans, the Swifties, is the key to personal engagement.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Martech

APRIL 5, 2023

When times get tough, marketing budgets get cut. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Dig deeper: Authentic storytelling: 5 rules for the new frontier of marketing 3. Furthermore, 76% of UK and 70% of U.S.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Choosing the right target CPL helps you assess your marketing projects, prioritize efforts, and spend your marketing budget on ones that align with your business goals. How much is marketing contributing to revenue?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Contently

APRIL 9, 2018

But even if a CMO agrees with this idea, she may not be inclined to implement it. The CMO’s Dilemma. According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. Many fail to even make it that long.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Vidyard

NOVEMBER 6, 2018

The results achieved by this year’s winners were a result of big ideas and impeccable execution, not big budgets. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem! Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Contently

APRIL 9, 2018

But even if a CMO agrees with this idea, she may not be inclined to implement it. The CMO’s Dilemma. According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. Many fail to even make it that long.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Conductor

JUNE 6, 2019

Software like Conductor Searchlight can help tremendously when it comes to doing quality keyword research. This kind of data can be great for talking to CMOs with large paid budgets in order to contextualize organic marketing costs. Bucket your keywords into thematically relevant categories.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. This goes hand-in-hand with the rapid growth of ABM, its greater strategic priority, and the transformation from simply a program to a core way of selling.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

AUGUST 28, 2019

So I reached out to Rena, who after leaving Capgemini went on to work at LinkedIn and is now the CMO of Kantar. Her CMO was excited about the prospect as well as her colleagues, who anticipated the possibility of front-row seats and major golf tournaments and a chance to meet famous golfers. This is her story… Following the herd.

ROI 100

ROI Content Marketing Work Management Planning 100

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. In that ideal world, they’d grasp how the best practices and pragmatism of marketing can complement great reporting and storytelling. ” (I’m a little egotistical.). The truth is it varies greatly.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Metadata

SEPTEMBER 14, 2020

Every decision you make is scrutinized and needs to be approved by Finance, who requires you to show an ROI justification before they let you spend your own budget. And finally, IT gets to dictate what tools you can and can’t use. As marketers, if we had 1 superpower it would be storytelling. Let’s be honest. We doubled down.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Vidyard

NOVEMBER 6, 2018

The results achieved by this year’s winners were a result of big ideas and impeccable execution, not big budgets. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem! Then we cried.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Content Standard

FEBRUARY 20, 2018

Clare joined Skyword CMO Tricia Travaline on February 14, 2018 for a live discussion of the most interesting research findings. Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The overall average was 27 percent.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Vidyard

NOVEMBER 6, 2018

The results achieved by this year’s winners were a result of big ideas and impeccable execution, not big budgets. The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem! First, we laughed. Then we cried.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. The CMO role is a great gig, but it requires major skills.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Zoominfo

OCTOBER 22, 2019

It’s also our CMO, we bring in outside thought leaders. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. “The content changes a lot from year to year. ” Example. Bryerton offers this example from our 2017 event.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. The four finalists showcased a wide range of approaches to creative B2B storytelling. Contents 1.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Litmus

DECEMBER 8, 2020

Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster. So what kind of mechanisms, what kind of tooling should they have in place to actually make that happen? So walk us through that kind of journey for Wade Hobbs in the marketing world. Wade Hobbs: For sure.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Vidyard

NOVEMBER 6, 2018

The results achieved by this year’s winners were a result of big ideas and impeccable execution, not big budgets. The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem! First, we laughed. Then we cried.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Engagio

MAY 14, 2019

From team structure and account segmentation to cross-channel execution and measurement, Salesforce uses their ABM programs to engage high-value accounts. Obtaining dedicated people and budget. Coordinating sales and marketing play to execute your programs. Measuring your program’s success.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 3) Be a Storyteller and a Storymaker.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. You need to give your whole organization the tools, training, and content to engage with your customers. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Seismic

NOVEMBER 18, 2020

Whether you’re a CMO, CRO, or boots-on-the-ground storyteller, you’ve seen it before: the gaping hole at the bottom of the marketing funnel. If the words “BI Tool Integrations” or “APIs & SQL” in the graphic above left you worried, don’t be! Screen capture of the Snowflake user interface. But don’t stop there.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Crimson Marketing

FEBRUARY 9, 2015

“Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” Storytelling with Digital and Marketing Technology. Social media strategy is consuming a larger share of many marketing budgets.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Content Standard

MARCH 31, 2017

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Which one of these worthy bruisers will win the attention (and the purse strings) of their CEO, as our CMO tries to justify a bust-out budget to replenish a depleted marketing department?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Contently

SEPTEMBER 20, 2016

The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. The ideal brand editor has great storytelling instinct, demonstrates a keen understanding of the brand’s audience, and knows how to use content to help the brand reach its overall goals.

Ad Building 60

Ad Building Television marketing Budget Programs Content 60

Aberdeen

JUNE 9, 2017

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. By some estimates, spending by CMOs is poised to outpace that of CIOs this year. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Here’s how it works.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Winner: NetMotion Software. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. But reallocating focus and budget towards content does not in itself address the need to deliver a differentiated brand experience.

Class 62

Class Analytics Best Practices Planning 62

Content Marketing Institute

JANUARY 1, 2019

In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ). But it hasn’t been all rosy. There have been challenges.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Zoominfo

OCTOBER 22, 2019

It’s also our CMO, we bring in outside thought leaders. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. “The content changes a lot from year to year. We have different people lead sessions, so it’s not just sales leadership.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Content Standard

MARCH 6, 2019

Their central marketing division (which has more than 150 employees and an annual budget of $300 million, according to the Kansas City Business Journal ) controls advertising and social media, but they bring the communities into the fold through local events and even sports team sponsorships. Taco Bell Brings a Local Flavor to Restaurants.

Paid Content 87

Paid Content Marketing & Strategy Marketing Strategy Advertising Agencies 87

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40