Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Salesforce Marketing Cloud

OCTOBER 11, 2022

So when nearly everyone I talk to hints at budget cuts (and surveys show the same trends), I know that this is the era of doing more with less. Without surplus financial resources, risk can increase. From the matrix above, your main focus should be on the top two quadrants: customers with high future potential and high revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Marketing Insider Group

FEBRUARY 13, 2023

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Resources 88

Resources Resource Management Work Management Budget Programs 88

KoMarketing Associates

APRIL 5, 2022

About 42% of respondents claimed that poor quality data results in wasted resources and additional costs, and 39% said it negatively affects the customer experience. To account for potential pitfalls, 97% of organizations have plans to make their data management program more flexible and agile within the next 12 months.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Define your message. .

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Build a Stack of Free Content Marketing Resources No budget?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources. 1 barrier to the adoption of AI for marketing.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) Monitor participation rates and redemption patterns to identify opportunities for improvement and optimize program offerings.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

KoMarketing Associates

SEPTEMBER 16, 2020

14% are only now rolling out their ABM programs. If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. How you do that depends on whether you have an existing content marketing program. If you haven’t gotten your content marketing program off the ground yet, you won’t have any metrics to show yet. So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Anti-Racism Resources (B lab) – including “A collection of professional resources on guiding teams, providing individual support, and centering equity and justice in company practices:” [link]. Katie Martell.

Resources 48

Resources Research Examples Paid Search Agency 48

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases. until 2030.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

NetLine

FEBRUARY 23, 2023

What to Expect From ABM in 2023 Remarkably, the same challenges B2B marketers faced in 2003 (sales and marketing alignment, customization at scale, measurement, and, of course, budgets) still impede them today. In FY23, a great majority of program leaders expect to increase ABM spending, often by a significant amount.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. That’s evident in the questions I get from prospective clients: “How do we know where to invest our budget? Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Check out our ROI calculator to estimate the ROI for your ABM program. Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Don’t isolate expectations of ’growth marketing‘ or ‘performance marketing’ to a few programs or processes.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

FEBRUARY 21, 2023

Now we’ve created an influencer discovery platform that saves time, finance, and human resources. And we are developing an affiliate program. The business may have seemed simple, but it was really profitable: the budgets of such clients for influencer marketing could exceed $100,000. Yes, I’m an affiliate.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. First, let’s comment on the industry-wide pullback.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Content Standard

NOVEMBER 14, 2023

In the corporate marketing sphere especially, tightening budgets and resource constraints are forcing many of us to grapple with how to ‘do more with less.’ The result is irrelevant content that doesn’t help buyers meet their goals (and, therefore, doesn’t convert)—a squandering of time, budget, and opportunity.

Budget Programs 97

Budget Programs Content High Quality Lead Correlation 97

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

Marketing AI 124

Marketing AI Advertising Agencies Allocation Advertisements 124

Top Rank Marketing

DECEMBER 11, 2023

Let’s explore the push and pull between SEO vs. Google Ads and where digital marketers should invest their time and resources. Budget control: Google Ads give you complete control over your budget, allowing you to adjust spending as needed. What is the difference between Google Ads and SEO?

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Work Management 52

Work Management Marketing Management Budget Programs Marketing AI 52

Convince & Convert

APRIL 29, 2012

This is why one of the most common questions I hear at speaking engagements and in corporate conference rooms is “how can we do this well with limited resources?” you don’t have a budget. you don’t have a budget. Your budget is how fast can you borrow money. ” perspective.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Martech

APRIL 4, 2024

An example of focused thinking in action is developing an email reactivation program that’s based on strategy, not just when to send a reactivation email. Dig deeper: 9 steps to make an email reactivation program that really works 2. ” A welcome email program is a practical application of this concept.

Email Marketing 94

Email Marketing Effectiveness Work Management Planning 94

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. Many organizations have reduced their budgets, leaving managers to do more with less in 2024. This is an opportunity for cost savings.

Ideal Customer Profiles 123

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 123

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals. Every ending—like a project or a year—is a time for reflection.

Template 100

Template Budget Programs Click Rate Lead Ranking 100

Martech

OCTOBER 11, 2022

If you want better performance and results from your marketing, then you must give your people the support and resources they need to excel. One of the most brilliant tactics is a practice called “pair programming.” ” Just like the 20% rule from Google, pair programming seems like a waste of resources at first glance.

Work Management 135

Work Management Paid Search Agency Marketing Management Budget Programs 135

Engagio

APRIL 12, 2024

Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Easy, right?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62