Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. That’s why measuring campaigns is so important for the B2B marketing strategy. Your framework for calculating ROI.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

DECEMBER 10, 2020

Every aspect of event planning can be supported with appropriate technologies that will make planning your event not only easier but also more organized and precise. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management. Event Registration, Marketing, and Promotion.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Marketing Insider Group

NOVEMBER 9, 2020

If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

B2B Marketing Directions

MARCH 13, 2022

For example, the research found that, on average, survey respondents were devoting 27% of their 2021 marketing budget to ABM, and 75% of the respondents expected their ABM budget to increase this year. Seventy-two percent reported that ABM delivers higher ROI than other types of marketing.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Televerde

NOVEMBER 24, 2020

By failing to harness this money for dedicated marketing efforts, they limit their potential return on investment. By strategically applying these funds to multifaceted marketing campaigns in an organized, consistent manner, channel partners can grow pipeline and maximize ROI. Avoid Wasted Marketing Dollars.

Work Management 59

Work Management Marketing Management ROI Advertising Agencies 59

SalesIntel

APRIL 28, 2022

After all, you have limited funds, and it can be scary to throw any money at a marketing campaign that might not work. You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. But how can you really tell when your content marketing program is achieving the outcome you seek?

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Marketri

APRIL 17, 2024

CEOs rest easier when a strategic marketer is vetting all those random requests from the business, aggressive ad pitches, and paid sponsorship opportunities posing as freebies. CEOs want to optimize marketing spend for a high ROI. Not unless the ROI justifies it. CEOs want marketers to bring clarity and focus.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? Utilization. Performance.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Marketers, on the other hand, believe it is more important to focus on developing and executing strategies that will drive brand awareness and positioning. Consider Account-Based Marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. The New Marketing Accountability.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 30, 2018

As the Fournaise Marketing Group put it, “…they think Marketers have continuously failed to unquestionably and consistently prove in the boardroom that their marketing strategies, activities and campaigns generated actual business growth (customer demand) for the organizations.”. Different Approaches to Marketing ROI.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

JUNE 13, 2023

You’ll want to compare your cost per lead for all of your marketing against that of particular campaigns to determine ROI. Why You Need To Keep Calculating Cost Per Lead Your cost per lead provides an excellent way to compare the value each marketing campaign delivers. People want to engage with brands organically.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

SmartBug Media

APRIL 23, 2024

However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Combined, these investments help to optimize resources and lead to better allocation of marketing spend.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

ClickZ

MARCH 30, 2023

Automation and integration As part of your technology roadmap, identifying key areas where automation is possible or prioritizing integration between technologies can lead to big efficiencies for organizations. This frees up time for business users to focus on more important tasks, such as planning, optimizing, testing, and learning.

Enterprise Management 83

Enterprise Management Planning Work Management Marketing Automation Services 83

Marketing Insider Group

APRIL 12, 2011

What's Your ROI? What is your return on marketing? This question can come from sales, company leadership or even be debated within marketing. The New Marketing Accountability. Here at B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization.

ROI 100

ROI Planning Work Management Marketing Management 100

Allocadia

APRIL 2, 2019

After introducing Allocadia’s MPM platform, Hitachi found instances where unused marketing spend was left sitting which translated to missed opportunities. If data is not entered properly – or missing completely – it affects the global marketing budget and thus the entire business. Download now.

Enterprise Management 52

Enterprise Management Allocation Marketing Budget ROI 52

ClickDimensions

OCTOBER 24, 2023

According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Data-driven marketing not only allows for better targeting and personalization, but it also leads to a 15-20% increase in ROI on marketing spend. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. It is not surprising.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

FEBRUARY 28, 2024

The lead generation obsession Marketing is a long-term effort, but it has come to have short-term accountability. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

KoMarketing Associates

DECEMBER 5, 2017

One of our main marketing KPIs is qualified leads. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Zoominfo

MARCH 1, 2021

Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Budget and Resource Use. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Top Rank Marketing

JULY 2, 2018

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. So, if you’re staring down a budget reduction, don’t panic. bctt tweet="If you’re staring down a #marketing budget reduction, don’t panic.

ROI 52

ROI Advertising Agencies Marketing Budget Paid Search Agency 52

InsightSquared

SEPTEMBER 11, 2019

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. B2B Marketing.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. Given this view, Analytic Partners recommends that marketers, ".

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. Clicks on organic listings are free, so good SEO can allow you to maintain a presence on keyword phrases that are just too expensive for PPC. ” What is SEO? There are many benefits to having good SEO.

Paid Content 67

Paid Content PPC Organization SEO 67

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. Clicks on organic listings are free, so good SEO can allow you to maintain a presence on keyword phrases that are just too expensive for PPC. ” What is SEO? There are many benefits to having good SEO.

Paid Content 66

Paid Content PPC Organization SEO 66

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. Of those, website traffic is used most often (90%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Many companies diversify their structure by creating content teams under a demand generation function of marketing as well.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. Let’s say you have $500.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173