ViewPoint

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. If the results are not giving management the required return on investment, you are a fraud.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. Improve Campaign Performance, Increase ROI, Demonstrate Value.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Atomic Reach

FEBRUARY 23, 2023

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Additionally, ROI stats are vital to getting board-level buy-in.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. Campaign performance.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

ViewPoint

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Digilant

JANUARY 12, 2023

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. It is reported that at least 2.5

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations. In light of the continued changes in enterprise marketing, BrandMaker….

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Televerde

NOVEMBER 24, 2020

If channel partners aren’t using market development funds (MDF) to boost lead generation and enhance sales pipeline, they’re missing out on an opportunity. Why Channel Partners Can’t Afford to Ignore Market Development Funds. They are given these budgets specifically for marketing ca’s products. Find out how below.

Work Management 59

Work Management Marketing Management ROI Advertising Agencies 59

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Do you know your goals – Checked?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog.

ROI 80

ROI Budget Management Content Spending 80

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. But how can you really tell when your content marketing program is achieving the outcome you seek?

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

Digilant

OCTOBER 21, 2021

Results from a recent survey conducted by Econsultancy show that nearly two-thirds of CMOs are feeling pressure from their CEOs and brands to prove the value of marketing initiatives while working with steadily — and significantly — shrinking budgets. . It’s a big ask, but it’s not impossible.

ROI 52

ROI Marketing Budget Practices Allocation 52

Heinz Marketing

APRIL 18, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations. Give them reason to see marketing is a necessity as well.

Planning 98

Planning CTR Budget Management Spending 98

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Adobe Experience Cloud Blog

AUGUST 21, 2017

The exact same problem as many modern marketers when they ignore the post-click experience. In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. These changes are shown to result in increased conversions which can be tremendously impactful to your ROI. Boosting ROI .

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? Utilization. Performance.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Call for Papers and Content Management. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Event Budget Management. Event Registration, Marketing, and Promotion.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog.

ROI 59

ROI Budget Management Content Spending 59

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Remove duplicate records to prevent redundant marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Binary Demand

JUNE 19, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52