markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Developing relationships. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Building a database.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. Work together. And it often extends to our colleagues in PR. I guess this shouldn’t be a huge shocker.

PR 100

PR Social Media Social Marketing Planning 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

MAY 15, 2012

However, email marketing is much better suited for turning those clicks, likes and fans into deeper discussions, building relationships and converting them into customers. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

EMagine B2B Blog

JANUARY 3, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. They listened to us, provided feedback about what they thought would and would not work, and kept the project on time and on budget.

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

MLT Creative

NOVEMBER 28, 2011

The internet has given us a new type of relationship we never would have had without it: online relationships. And though they occur online, our brains understand them the same way as offline relationships. According to the webinar, our brains process online and offline relationships the exact same way.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

MLT Creative

DECEMBER 5, 2011

Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing. BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But Ive found it takes just as much effort to use social networking tools to nurture relationships online as it does to nurture relationships off line.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. sales ready leads). sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. What data is included? Lists should include basic demographic data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Lead nurturing about building trusted relationships with the right people. Lead nurturing about building trusted relationships with the right people.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. After that, we heard speaker after speaker say marketing’s relationships had to move past sales to include IT, since technology is driving so much of our ability to engage our prospects.

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I would add that consistency is required too.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I advise starting with the most recent content first and then working your way back in time. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My company wanted to focus mainly on business seminars to improve customer relationships. So over the years I have been concentrating on this.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Another popular topic is time management.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it works. Investing in lead generation means you are proactively initiating a relationship with a potential customer.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Leads should never die as they represent future relationships. Leads should never die as they represent future relationships.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

MLT Creative

MAY 25, 2010

I mean, after all, he was doing the work himself, and he wasn't ever coming back. We find this not only helps us fill the pipeline by improving the end-user's brand and buying experience (which means more sales and happier clients), it also supports a healthy prospect relationship no matter what buying stage they may be in.

CRM 40

CRM Advertising Agencies B to B BtoB 40

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " He didnt know that he explained how the halo effect works. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ask your customers why they chose to work with you? How has working with you helped their business? Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Hubspot

JANUARY 19, 2011

Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.".

Social Media 28

Social Media Media BtoB Hubspot 28

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do they work with companies that fit your ideal customer profile? You will still have an edge by investing in the relationship.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kevin Stirtzs post, How to Make Cold Calling Work for Your Business , has some good points but - there is a better way. Thanks Peter.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If we always require people "to register" to gain anything of value, then we’re forcing them - thats not a formula for building a relationship.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So would you like to hear what really works? What tactics work and which dont? Does it work? She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I strive to not have preconceived notion of how it SHOULD BE.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

The ROI Guy

JANUARY 17, 2011

Advice > Interactive on-line diagnostic tools from Alinean can empower better connection and engagement in early stages of the buying cycle, helping to change the relationship from seller to trusted advisor. content to back it up and help provide decision support materials through the buying lifecycle / relationship steps.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

markempa

NOVEMBER 1, 2003

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to lead generation interview (File size is 1.48

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

The ROI Guy

JANUARY 10, 2011

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

OCTOBER 22, 2010

Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40