Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. 260K+ YouTube subscribers. As simple as that.”.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. The word “television” may be a little misleading though.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. When it comes to efficiency, video ads on connected TV should be the should be the choice you make.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium. Maybe not ….

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium. Maybe not ….

Research 50

Research Video Marketing Forrester Planning 50

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Each platform’s definition of video completion rate might differ.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

LiveRamp

FEBRUARY 21, 2019

Super Bowl LIII was characterized by four records: the lowest number of viewers with broadcast TV viewership down, the most Super Bowl Rings for a quarterback, the lowest scoring game of all time, and the most media company competition of all time. How television advertising is bought and sold will be very different from here on out.

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Porch Group Media

NOVEMBER 4, 2022

In 2007, Netflix launched its on-demand streaming video. It is used to stream digital videos at the convenience of the viewer. CTV is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. It was jarring to see radio and TV beside each other in this state, bringing to mind the lyrics of the Buggles’ classic, “Video killed the radio star.”

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. According to a new study, U.S. Stagnating Cable Consumption.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Convince & Convert

APRIL 26, 2013

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Four Your Information.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Hubspot

NOVEMBER 15, 2016

Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. Video is All Over Social Media.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

Sprout Social

JUNE 25, 2019

You’ll need to request permission if you’re going to use the icons for radio, broadcast, out-of-home advertising or print that’s larger than 8.5 For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. It should only link back to a YouTube channel.

Social Media 105

Social Media Media Guidelines Youtube 105

Hubspot

JUNE 2, 2013

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting,’ From Adweek.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Interruptive: While content marketing relies on visitors coming to your site, traditional advertising broadcasts to people doing something else. It generated 10 million Twitter views, over 6 million YouTube views, and 13 billion media impressions.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Moz

APRIL 9, 2020

They are also publishing how-to videos for simple home plumbing and offering advice regarding sanitary products. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Sprout Social

APRIL 29, 2020

More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world.

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144

Content Standard

DECEMBER 8, 2016

Millennials are also more video savvy than their older colleagues. Among the 500 small- and mid-sized business surveyed, nearly 90 percent said they currently use or want to use video ads, Magisto reported. Only 40 percent of boomers currently use or want to use video for digital marketing. Going Digital First.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Convince & Convert

APRIL 17, 2014

Look at YouTube going hard into the original content game. I think they see their competition as broadcast and spot TV. That’s why the video ads on Facebook will be so critical, and aren’t getting talked about enough. It’s a known business model leap. Or Amazon, for that matter. Nothing but TV has Facebook’s reach.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Content Standard

MARCH 1, 2016

In GM’s leap day video campaign (produced by Philo Media ), the brand enlisted help from celebrities such as Kevin Spacey , Eva Longoria, and Ashley Benson to give back to people in need. In this video, Eva Longoria visits PADRES Contra El Cáncer (Parents against cancer), which supports Latin American families who are battling cancer.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

LeadsRX

MARCH 9, 2022

It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV (CTV), smart TV, and OTT. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Connected TV (CTV). Apple TV, Google Chromecast, Roku). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. This has implications for rotation and optimization of broadcast. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Dusty (@DustyHunt) January 3, 2012.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Content Standard

MARCH 1, 2016

In this video, Eva Longoria visits PADRES Contra El Cáncer (Parents against cancer), which supports Latin American families who are battling cancer. With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

MARCH 30, 2015

So I decided to dig into recent data surrounding video content consumption by Millennials, specifically consumers between the ages of 13 and 17. I wanted to gain a better understanding about their behavior toward video content, and see if their actions differed that much from the general population. What’s a marketer to do?

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. Video plays. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

FEBRUARY 21, 2017

You have your eyes set on eSports after seeing other large brands, sports teams, and television networks investing in the world of competitive gaming. In the 1990s, video games at home matured into a multibillion-dollar business, as experiences and graphics became more lifelike.

Television marketing 54

Television marketing Broadcasting Banners Verticals 54

readwrite

APRIL 17, 2013

Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. According to a report in Ad Age, the social media giant wants to offer at least four separate full-screen video ads every day. Television advertising in the U.S. What are the odds of that? Women under 30.

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40