Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 135

Ad Building Brand Identity Branding Marketing & Strategy 135

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. But AI has changed that forever.

Marketing AI 89

Marketing AI Brand Identity Branding Paid Search Agency 89

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. In this blog, we’ll explore these fundamentals that form the basis of a successful marketing strategy. The Marketing Blender is here to guide you every step of the way.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare). But it’s simply not true.

Brand Identity 115

Brand Identity Branding Work Management Marketing Management 115

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

Email Marketing 69

Email Marketing Brand Identity Branding Trigger Marketing 69

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. The selling point for consumers, and by extension marketers, is that the rewards come in the form of instant cash wired to a user’s Venmo account.

Creativity 120

Creativity Brand Identity Branding SMS 120

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 122

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 122

Convince & Convert

OCTOBER 22, 2015

Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? A Brand-Building Case Study.

Ad Building 164

Ad Building Brand Identity Branding Trigger Marketing 164

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Send behavior-triggered emails.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Content Standard

OCTOBER 19, 2023

A Content Disrupted podcast with Doug Zarkin, Retail & Brand Marketing Expert, Author of “Moving Your Brand Out Of The Friend Zone.” In today’s cutthroat marketing landscape, it’s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision.

Ad Building 87

Ad Building Brand Identity Branding Trigger Marketing 87

Circle Studio

SEPTEMBER 16, 2021

Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. One of the primary purposes of branding has always been to distinguish a firm from other similar, qualified competitors. Focus on the why, not the what. Discover your differentiators.

Brand Identity 145

Brand Identity Branding Differentiation Marketing Proposals 145

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. In our ever-changing business landscape, a healthy brand is vital for enduring success.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Savanta

OCTOBER 17, 2016

Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects. So in the interests of clarity, let’s take a look at some of key branding terminology and what it really means. Here’s the most important phrase of all though.

Brand Identity 168

Brand Identity Branding Fulfillment Trigger Marketing 168

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As prospects engage with your brand across different touchpoints your automation software delivers different messages.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 121

Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. Capturing the voice of the customer is more than just monitoring what people say to you about your brand.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use.

Landing Pages 86

Landing Pages Brand Identity Branding Impressions 86

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Add credibility for your business, and improve brand presence. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Vision Edge Marketing

JUNE 4, 2024

Writers use the feedback to revise and edit their drafts to help ensure the final work will be market-worthy. Conduct customer and prospect surveys and interviews and analyze market trends to gain invaluable insights into the desires, pain points, and aspirations of your target customers. Such is the case with a message map.

Validation 247

Validation Positioning Work Management Marketing Management 247

Litmus

MAY 26, 2021

So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Determine when your audience is actively engaging with their email, and optimize your email marketing schedule around that. Create on-brand, error-free emails. The takeaway? Every time.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

ClearVoice

MARCH 12, 2021

What is a brand footprint? A brand footprint is comprised of the unique and meaningful attributes that make it appealing to consumers or businesses. A brand is often confused with a logo or a tagline. Those are two important parts of branding, in that they are the tangible elements a viewer sees.

Multi-Touch Attribution 98

Multi-Touch Attribution Brand Identity Branding Marketing Agencies 1 98

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The content experiences we create are what help make our—and any—brand cohesive and memorable. Having a strong brand is one thing.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. What are brand values? Why it’s important to have and share your brand’s values.

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Biznology

NOVEMBER 16, 2017

Marketing is ultimately about changing the behavior of a customer (e.g. Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. a purchase decision). Basically, keystone habits are “bedrock habits that cause other habits to flourish.” It builds like a chain reaction.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

QuanticMind

AUGUST 16, 2023

This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who social media marketers are currently in the ring with. Even more, we’ll hand you all the tricks you’ll need to emerge victorious.

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

The Brit Agency

AUGUST 28, 2020

Digital marketers are constantly looking for new methods to provide value to their customers, personalize the customer experience and improve engagement with their prospects. Email marketing is an important aspect of your Inbound Marketing strategy that helps to build relationships with prospects, leads and customers.

Trigger Marketing 52

Trigger Marketing Email Marketing Inbound Marketing Brand Identity 52

Martech

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems.

Brand Identity 114

Brand Identity Branding Planning Advertising Agencies 114

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. After all, companies are marketing to people. But in today’s environment, how can B2B brands be more human when interactions have gone digital? With him is Susan Vitale , CMO of iCIMS.

Brand Identity 113

Brand Identity Branding B2B Broadcasting 113

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. As you might expect, timing is everything.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. You can use that nonaction for a trigger email and to kick off a campaign. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Driving actions.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 242

Marketing Automation Services Budget Programs Automation Work Management 242

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Press 108

Press Startups PR Public Relations 108

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 123

B2B Marketing Lead Scoring Lead Ranking Campaigns 123