Sword and the Script | B2B

APRIL 18, 2020

Audiences are asking for something different and that’s an opportunity for brands. The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” That meshes with the data higher in the post, but how can brands apply this?

Trade Show 79

Trade Show Conference Paid Search Agency Content Marketing 79

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Trade shows and other events.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Trade Press Services

MAY 13, 2024

Brands that leverage video to connect with their target audiences can meet individuals where they are across the channels they already interact with. Brand Videos Give viewers a high-level introduction to your vision, mission, culture, products, and services with brand videos.

Video Marketing 86

Video Marketing B2B Marketing B2B Thought Leadership Work Management 86

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Everyone likes freebies, from branded office supplies, to candy, and to software trials. Generate More Leads from Trade Shows and Events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Exo B2B

JUNE 29, 2023

Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? As entrepreneurs or decision-makers, you shouldn’t neglect your thoughts on the implementation of your B2B branding strategy. Historically, brand power in B2B has often been overlooked.

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Point

MARCH 18, 2020

Like inbound, well-crafted nurture programs keep your brand top of mind and help ensure that the companies looking to take that next step in the buying process think of you first. can reinforce your brand as a trusted partner for future needs. . * Continue to run, develop, and even expand nurture programs.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Tomorrow People

NOVEMBER 30, 2018

If it was an engineer, we’re not going to have a webinar. Our industry is quite slow-moving, quite old-fashioned, so the general consensus is that because of this, we must stick to the old ways of marketing, such as trade press or trade shows. A brand needs to be internally and externally consistent.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 82

Webinar Metrics Content Marketing Planning Content 82

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Most can’t crack the code so just invest more time creating more content and hope their branding, social media, visible expertise, and pipeline goals are met.

Research 118

Research Co-Registration Brand Identity Branding 118

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. What follows is a full exploration of top-of-the-funnel marketing in 2024 and the specific ways that brands are leveraging it effectively to win more clients.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Types of B2B Lead Generation Strategies. Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. A positive experience when visiting the trade show booth.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. And, we are all trying to deliver a consistent, updated product and brand story to our sales teams around the country and the world frequently and in real time. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Contently

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Live vs.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Content4Demand

JUNE 9, 2020

Over the past few months, it’s been incredible seeing brands from all industries adapt and evolve. After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions. That’s where showing your personality becomes an advantage. And, at the end of the day, goals still need to be met.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. By the end of this post, you’ll be up to par with how you can take advantage of it for your brand. Brand awareness. Brand Awareness.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Broadcast webinars. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! How do we get more leads through trade shows?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Marketing Insider Group

MAY 18, 2020

Is Thought Leadership Right for Your Brand? Your personal brand can considered a thought leader, and your subject matter experts can be as well. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences.

Thought Leadership 343

Thought Leadership B2B Thought Leadership Research Practices 343

Heinz Marketing

JULY 26, 2022

Continued partnership that uses Nike branding on Apple products. Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship.

Advertising Agencies 87

Advertising Agencies Planning Co-Registration Bundling 87

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Brandpoint

MARCH 15, 2023

You’ll speak directly to prospects who have interacted with your brand — and who have provided their email address. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. Your brand will be secured in their mailbox. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. March 13-19, San Francisco, Webinar Marketing World. Featuring popular speakers like Gary Vaynerchuk and Geoff Ramsey , with an emphasis on brand and advertising topics. March 2019. September 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

SpotMe Blog

FEBRUARY 2, 2022

And as a result, they damaged their brands. Here are some features you will want to consider: Branding. Webinar solutions. You can create a fully branded experience across live and on-demand content. For enterprise users that want branded experiences that go beyond the basics. Want to start quickly? Agenda tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52