Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Advertisers are following the audience. Brand risks on CTV. Programmatic CTV rising.

Brand Identity 106

Brand Identity Branding Ad Exchange Advertising Agencies 106

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 96

Cost Per Thousand Advertisements Advertising Video Marketing 96

Liveintent

APRIL 12, 2023

Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways. LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. As eMarketer predicts, mobile commerce should account for 43.4%

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business. Leverage user data.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

Navigate the Channel

JANUARY 4, 2023

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Keep your video concise and to the point.

Top of Funnel 61

Top of Funnel Video Marketing Tips Paid Search Agency 61

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Webbiquity

JUNE 6, 2017

Show and Tell: Use More Video Marketing. Video is more engaging than text. Video content is also easier to consume, particularly on mobile devices. Blog posts with videos draw more traffic. And video content is great for SEO. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Marketing Insider Group

DECEMBER 29, 2020

Brand strategy, customer loyalty, and innovative technology are paramount. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Customization produces brand loyalty. Video Marketing and Sales. 90% of U.S. Keep content current.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. There are good reasons as to why 52% of corporate marketers stated that video content marketing is the type of content that has given them the best marketing ROI.

Video Marketing 80

Video Marketing Product Tips B2B 80

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Structuring and launching an ecommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in effective mobile marketing techniques, and here are five tips on how to do so: 1. Website Design.

Mobile Marketing 82

Mobile Marketing eCommerce Budget Programs Mobile Advertising 82

Huptech Web

APRIL 14, 2023

Table Of Contents Introduction What is Brand Awareness? Why is Brand Awareness Important? A digital experience effectively communicating a brand’s identity, values, and personality can help build brand recognition and loyalty and ultimately increase revenue. What is Brand Awareness?

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Pair these changes with increased screen time since the onset of COVID-19, and people are increasingly turning to video channels as a source of both entertainment and information.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Thinkers360

MAY 25, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 27 Greg Kihlstrom The Agile Brand Contact Greg Kihlstrom Score: 38.56

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 90

Advertising Agencies Lead Ranking Youtube Blogger 90

Heinz Marketing

FEBRUARY 6, 2021

The Future of Advertising [Expert Predictions & Data]. A deep dive into the future of digital, mobile, video, and TV advertising. How to Market Effectively in 2021: Integrate Performance and Brand Marketing. Up your email expertise with these pro tips. Thanks for the tips, Robby Brumberg.

Enterprise Management 132

Enterprise Management Account Based Marketing ABM B2B 132

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. As the world etched deeper into the coronavirus pandemic, people turned to the web to connect with each other and brands. We saw more video consumption and interesting trends emerge. We also learned that video isn’t for a select few. For brands, this presents an opportunity.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

ClearVoice

SEPTEMBER 8, 2021

This creates a very healthy, lucrative relationship with justifying platform advertising and the effort used to build out your Pinterest for product-based creators. Good branding. Leverage this opportunity by incorporating your branding into your Pin in a non-intrusive way. Brand-building Pinterest case study.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Bluetext

MAY 28, 2021

You’ve spent months working with a video design & production company to write the perfect script, find the right voice over actor, polish your storyboard, and so much more. Now, you have a video that captures your brand essence and you want users to see it. So what’s the best way to get impressions on your video?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Outbrain

AUGUST 30, 2021

Branding, marketing, brand marketing? For companies to compete off and online and among target audiences overloaded with ads and information, it’s vital to grasp the differences and overlaps between branding and marketing, and how brand marketing stands on its own. What is Branding? That’s understandable.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

LeadSquared

JULY 24, 2013

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertisements 52

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Choozle

SEPTEMBER 20, 2021

Now is the time for car manufacturers and dealers to evolve online sales processes and digital advertising strategies to provide customers with a seamless and personalized digital customer journey. 60% of all automotive searches come from a mobile device, and some of the top mobile searches are related to dealerships.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Thinkers360

JUNE 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Score: 32.21

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 111

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. These features create new digital storefronts that can be found organically or boosted through paid advertising. . Brands can drive interest through shoppable posts and Stories that link directly to in-app product pages.

Stats 126

Stats Examples Tips Top of Funnel 126

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Stevens & Tate

OCTOBER 12, 2023

Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. How Much To Advertise On Instagram? First of all, using the basic features that Instagram offers is free.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Hinge Marketing

JULY 2, 2019

In this video blog, Karl Feldman will explain some of the common missteps that we see with a lot of our clients and in the market when it comes to website navigation. Navigation is also not a place to brand specifically. Remember that your users may not know anything about you or your brand. Mobile experience is huge.

Marketing Websites 61

Marketing Websites Video Marketing Mobile Advertising Mobile Marketing 61

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Create engaging posts, share before-and-after pictures, and offer tips on pest prevention.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Navigate the Channel

DECEMBER 20, 2023

Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? Should we be running brand campaigns? A paid search brand campaign can offer several benefits, including: Competition: Staying visible in a competitive landscape.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94