Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Optinmonster

JUNE 6, 2024

In order to succeed, I apply my 17 years of professional copywriting experience, as well as thorough analysis of meta description examples from top-ranking brands. In this post, I’ll share 5 effective meta description examples and my top 8 tips for writing a good meta description. What Is a Meta Description?

Click Rate 59

Click Rate SEO Examples CTR 59

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

SEPTEMBER 16, 2022

Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 103

Youtube Video Marketing Mobile Marketing Social Media 103

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. The more you understand video SEO, the more likely your video will show up in the search results. That being said, writing great YouTube descriptions does not negate poor video content.

Youtube 126

Youtube Tips Keywords Copywriting 126

Magisto

JANUARY 19, 2020

Whether you’re looking to shine a light on your products, your pet, or your gal pals – we’ve got everything you need to create a video that shows just how much you care. Read on for the best video ideas, tips, templates, music and more to make this your best Valentine’s Day yet. Promotional Video.

Video Marketing 72

Video Marketing Tips Copyright Template 72

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brand Identity 88

Brand Identity Branding Advertising Agencies Paid Search Agency 88

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” In your words, how would you describe brand empathy? Brand empathy is about connecting heart-to-heart and mind-to-mind with your audience. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Sprout Social

JUNE 13, 2022

You know it, your brand loves it, you’ve lost hours scrolling on it. And with brands on TikTok proving its value as a business tool , it’s here to stay. Known as a short-form video app, TikTok is a powerful place to engage your audience, considering consumers find short-form video 2.5x more engaging than long-form.

Tips 90

Tips Eye-Tracking Social Media Profiling 90

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Engage your employees.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Valasys

JULY 24, 2023

Despite this, one trend that consistently stands out as an effective way to reach customers and spread your brand message has remained at the forefront of marketing strategies – video. Video marketing provides businesses with a powerful, engaging tool to promote their products or services and increase overall success.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 91

Social Media Template Video Marketing Media 91

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. If someone searches with clear brand intent (i.e.,

SERP 266

SERP Paid Search Agency Features Companies 266

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 90

Advertising Agencies Lead Ranking Youtube Blogger 90

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Having a Social Media Advocacy Strategy Does For Brands. Brand advocates don’t just buy more.

Social Media 83

Social Media Top of Funnel Media Brand Identity 83

EveryoneSocial

OCTOBER 13, 2020

Besides being skilled at video calls, phone calls, emails, and yes even text messages – many sellers are running into additional challenges. Below I’ll explore more about: Virtual Selling Statistics Challenges of Virtual Selling Virtual Selling Tips To Help You Succeed. Virtual Selling Tips To Help You Succeed.

Tips 103

Tips Marketing & Strategy Work Management Statistics 103

Lead Forensics

DECEMBER 12, 2023

Website optimization done properly not only makes your website easier to find through an SEO strategy but also makes your visitors more inclined to enquire about your product and trust your brand. Here are 8 essential tips to get you started on optimizing your website to yield maximum lead generation results. How can you do it?

Optimization 52

Optimization Marketing Websites Tips B2B 52

BenchmarkONE

JANUARY 26, 2021

Use a marketing automation platform combined with a CRM to simplify the process of both tracking your customer successes and satisfaction and discovering just how easy it is to turn one great opportunity into several. It’s also smart to host webinars that promote them and partner with other brands on these webinars to tap into their network.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Which videos yield the most subscribers?

Youtube 92

Youtube Work Management Social Networks Eye-Tracking 92

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Optinmonster

NOVEMBER 3, 2021

That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. Only 13% say content from a brand is impactful.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 So… Our Time Is Up.

Template 73

Template Video Marketing Work Management FAQ 73

Oktopost

NOVEMBER 16, 2021

Let’s take a closer look at B2B sales outreach, why it’s so important, and learn eight tips that you can use to increase your sales outreach success rate. 8 Tips for Success with Sales Outreach. The following eight tips can help drive success in your B2B sales outreach and should be part of your outreach strategy. .

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube Creator Studio (or YouTube Studio) is the video platform’s “command center.” Manage videos and live streams.

Youtube 108

Youtube Copyright Paid Search Agency Work Management 108

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Social Media 102

Social Media Template Work Management Marketing Management 102

Top Rank Marketing

MAY 29, 2024

There are many popular consumer brand applications for this approach, from celebrity Instagram influencers to TikTok contests and beyond. B2B social media marketing requires more than just the occasional post from the brand account. Identify gaps in the market that your brand can fill and opportunities for differentiation. #2:

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65