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Google SGE a top threat to brand and product search terms, study finds

Martech

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. Why we care. On average: 10.75

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. Here are a few of the top reasons every brand should think of content as a ranking factor in itself. Pumping out regular content isn’t enough.

Domain 335
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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? They may not all be favorable for your organization either. Site Navigational Architecture. SEO Tagging Basics.

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Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78
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3 insights from intelligent content conference

Biznology

Early that year, he was picking the winners for his annual CMA awards , and he noticed that they all were excellent in one way: they were splashy, multi-channel, agency-led, branded content campaigns. Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process.

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What is a keyword ontology?

Biznology

This doesn’t scale well if every brand or business unit within your enterprise is doing it in isolation. If every brand used Google Planner, they would all choose the same or similar keywords, and their content would just compete for the limited shelf space in Google. a structured database of the information in Wikipedia.

Keywords 197
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Your online reputation abhors a vacuum in Google search

Biznology

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. Cygnus X-1. The China Syndrome, 1979.

Google 206