DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Data driven branding efforts are like that empty town in westerns, filled with tumbleweed and lack of purpose. Binet & Field have shown conclusively why brand building is so important in B2B. That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs. .”

DemandBase 114

DemandBase Marketing Attribution Account Based Marketing B2B 114

DemandBase

JANUARY 8, 2019

For many companies, the bulk of the budget goes toward branded keywords. Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. No technology currently exists that uses SEM to target accounts. You can do the same.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Engagio

OCTOBER 1, 2021

Drew Neisser, author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, shares insights on how marketers and CEOs can get better aligned. The post Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands appeared first on Demandbase.

B2B Marketing 62

B2B Marketing DemandBase Ad Building Brand Identity 62

Engagio

SEPTEMBER 29, 2023

A successful lead nurturing program focuses on understanding the needs of prospects and providing them with the information they require to build trust, increase brand awareness, and maintain a connection until they’re ready to make a purchase. appeared first on Demandbase. We have a robust set of SDR “Recycle” reasons.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

NOVEMBER 15, 2022

Join this session for insights into how to deliver brand experiences that build trust with your customers, evoke true delight, and ultimately increase revenue. The post LeadMD Shares Brand Experiences that Create ‘Wow,’ build trust, and drive revenue! appeared first on Demandbase.

DemandBase 48

DemandBase Ad Building Brand Identity Branding 48

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. In B2B, most of the time there’s no budget for mass branding. Demandbase is able to do just that through our Demandbase One platform.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

APRIL 12, 2024

This can also increase brand strength, enhancing a company’s brand image, signaling reliability and quality. Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Why we care. Building on video. and Canada found on LinkedIn.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

Engagio

DECEMBER 9, 2020

Personalize brand experiences on digital. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. The most common misstep I come across when working with ABM teams is that they advertise to an audience that is barely aware of their brand and send them to a form fill.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

PureB2B

MARCH 4, 2019

PureB2B, armed with a new logo and new brand, took the floor for what turned out to be an amazing event! Super grateful to have @liasoon representing the Women in B2B Network alongside @csklar , @jenspencer , Lauren Witte & @mchang16 at #B2BMX pic.twitter.com/PAriGN1eiv — Demandbase (@Demandbase) February 27, 2019.

DemandBase 85

DemandBase Brand Identity Branding Buzz 85

Biznology

JANUARY 13, 2022

Organized by Demandbase. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. This year, the focus will be on the power of brand to drive growth. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

DECEMBER 2, 2022

What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? It remains the top of funnel, brand awareness channel we know it to traditionally be. But what are we leaving on the table? A whole lot, as it turns out.

Funnel Advertising 89

Funnel Advertising Top of Funnel Display Account Based Marketing 89

Contently

JANUARY 31, 2023

It then analyzes those conversations to understand consumer attitudes about the brand. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase. The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Which brands do you predict will have the most memorable and impactful commercials during the Super Bowl this year? Pepsi is always on brand with their ads so that’s one I look out for too. I think LinkedIn is already a big channel for that and will continue to grow.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Only B2B

OCTOBER 13, 2021

The goal of Bombora is to make brand management more resilient. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Engagio

MAY 19, 2021

How can brands harness the revolution of data, personalization, and experiential marketing to elevate their strategies and deliver for their customers in profound new ways? We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Martech

MARCH 27, 2024

Moreover, we tend to buy from the brands we know. If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily. Employees frequently change roles, resulting in an unstable buying committee.

Account Based Marketing 115

Account Based Marketing Spending B2B Marketing ABM 115

Engagio

MARCH 17, 2021

In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. The post Five Reasons Why Account-Based Experience (ABX) Matters appeared first on Account-Based Marketing – Demandbase. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM).

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! However, if you’re sending emails to prospects who have never heard of your brand, you’re likely to see low open and click-through rates. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. Marketers say they're acting on these concerns by cutting back on use of third party data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

JANUARY 14, 2021

By reaching them in this exploratory stage, we beat competitors to the punch and are most able to influence the buyer’s opinion about the value of our brands. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. Which accounts are already engaged with my brand?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

OCTOBER 1, 2021

Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands. And I’m not just speaking about the cacophony of messages your brand is hoping to cut through. David Friend is one of my heroes. Wait, what?

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

Engagio

DECEMBER 2, 2022

Demandbase’s VP of Marketing Sandra Freeman and ABX Expert Tiffany Giddens will dive into brand new DGR benchmark data to discuss what it means for both sales and marketing. The post Stop The Insanity — Deliver Better Buyer Experiences Or Else appeared first on Demandbase.

DemandBase 62

DemandBase Advertising Benchmark B2B Sales Demand 62

Engagio

OCTOBER 31, 2022

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Jodi Lebow, Director, Global Demand Center at Hexagon to discuss how implementing ABM across her organization has enabled them to increase productivity, engage prospects more effectively, and deliver a consistent brand experience that skyrockets engagement.

Webinar Metrics 62

Webinar Metrics DemandBase Account Based Marketing ABM 62

DemandBase

MARCH 23, 2020

I won’t add to the public scolding of specific brands, but unless you are selling hospital masks or ventilators, no one wants to hear that “now is a great time to buy XYZ!”. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

KoMarketing Associates

AUGUST 23, 2019

Demandbase recently conducted “The State of AI in B2B Marketing” report, and statistics showed that the majority of B2B marketers (84 percent) are planning, evaluating, implementing or using AI – this suggests that the interest in AI for marketing is high.

Marketing AI 121

Marketing AI Marketing Report B2B Marketing Planning 121

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. This is a must if you’re a brand marketer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

JANUARY 20, 2024

Join us as we revisit these conversations that share key insights into navigating economic uncertainty, enterprise brand transformation, the future of Martech, and more! Through the values of hunger, heart, and harmony, Insight has matured its brand and better positioned itself to serve customers. .

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62