Marketing Insider Group

OCTOBER 11, 2017

In 2017, more brands created and shared video content than ever before. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. In ecommerce, competition for the attention of online consumers is fiercer than ever.

eCommerce 205

eCommerce Video Marketing Brand Identity Branding 205

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. 10 ways teamlancing has reshaped branded video. Overall, in order for the teamlancing model to work for video creation, there needs to be a shift in standards for the finished product.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Marketing Insider Group

FEBRUARY 28, 2018

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […].

eCommerce 158

eCommerce Video Marketing Brand Identity Branding 158

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. James took the time to answer a few questions I had about how to showcase your organization’s culture through video, as well as other thoughts on employer branding during a pandemic.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Content Marketing Institute

MAY 12, 2020

Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path.

Video Marketing 140

Video Marketing Brand Identity Branding Distribution 140

Industrial Marketer

AUGUST 3, 2021

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. Read more » The post Building Your Brand With B2B Video Marketing: The Complete Strategy appeared first on Industrial Marketer.

Video Marketing 98

Video Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Navigate the Channel

MAY 17, 2022

Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an … How to Create Engaging Video Content for Your Brand Read More. The post How to Create Engaging Video Content for Your Brand appeared first on ER Marketing.

Video Marketing 65

Video Marketing Brand Identity Branding Content 65

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to increase brand awareness.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Digital Marketing World Forum

SEPTEMBER 2, 2019

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a company. Since everyone is now armed with a smartphone that has the ability to shoot high definition mobile video , it’s easier than ever for businesses to collaborate on video marketing content with their real community.

Video Marketing 94

Video Marketing Generation Brand Identity Branding 94

Search Engine Journal

JULY 7, 2021

Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand. The post 6 Ways to Use Video Editing Software to Grow Your Brand Online appeared first on Search Engine Journal.

Software 91

Software Video Marketing Brand Identity Branding 91

KoMarketing Associates

NOVEMBER 30, 2017

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” Video Content Yields ROI for Marketers in 2017.

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

Convince & Convert

APRIL 25, 2016

, the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. highlight to tweet).

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Hinge Marketing

DECEMBER 16, 2019

want to talk to you about the top 10 branding tools. Today, I want to talk to you about the top 10 branding tools. You don’t need to be excellent at everything, but if you can find a lane that really connects with your audience, you can get a lot, a lot of branding leverage, only doing a small number of things.

Video Marketing 62

Video Marketing Tools Brand Identity Branding 62

Hinge Marketing

JULY 9, 2020

What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms? So visual identity is just one element of that.

Design 74

Design Video Marketing Brand Identity Branding 74

Content Marketing Institute

JANUARY 20, 2020

Continue reading → The post Brand Empathy: The One Critical Quality B2B Content Lacks [Video] appeared first on Content Marketing Institute. B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust.

Video Marketing 110

Video Marketing Brand Identity Branding B2B 110

Circle Studio

FEBRUARY 27, 2020

How do you know when your brand needs a refresh? In the latest video episode from circle S studio, Tim Asimos, Director of Digital + Growth, shares several strategic reasons your firm should undertake a brand refresh. Video Transcript. A powerful and differentiating brand can be an amazing asset for many companies.

Video Marketing 78

Video Marketing Brand Identity Branding Differentiation 78

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

KoMarketing Associates

JANUARY 23, 2017

As virtual reality and 360-degree videos become more widely used, individuals are showing favorability toward immersive marketing and advertising tactics. About 60 percent who tried VR said that it created a more positive view of brands. About 60 percent who tried VR said that it created a more positive view of brands.

Marketing Report 120

Marketing Report Intent Signal Paid Search Agency Advertising Agencies 120

Hinge Marketing

AUGUST 12, 2019

Today, I want to talk to you about some brand building blunders you should avoid. The first one is remembering your logo is not your brand. Common mistake people make that they think this logo, this is my brand. Your brand is really your reputation and the amount of visibility you have for that reputation.

Video Marketing 87

Video Marketing Brand Identity Branding Differentiation 87

Hinge Marketing

JUNE 26, 2019

In this video blog, Liz Harr will be sharing seven secrets on how to develop a personal branding strategy. TRANSCRIPTION: Hi, in this video blog, I’m going to be sharing some secrets on how to develop a personal branding strategy. First and foremost, you have to start from the ground and figure out where you are.

Video Marketing 78

Video Marketing Personalization Webinar Metrics Brand Identity 78

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. The search for a how-to video that was concise, helpful, and didn’t feature twenty minutes of off-topic chat to show something that took ninety seconds was excruciating.

Video Marketing 88

Video Marketing Brand Identity Branding Storytelling 88

SEMrush

MAY 15, 2019

Social media channels can become alternative marketplaces for eCommerce brands. In this article, we will explain how to use video content marketing to grow eCommerce brands on social media. There will be 1.92 billion global digital buyers in 2019.

eCommerce 102

eCommerce Social Media Social Marketing Video Marketing 102

Hinge Marketing

OCTOBER 25, 2017

The branding process is often misunderstood. This video blog explains the three components to getting it right. Today I wanna talk to you about the branding process. Now the branding process is something that’s often misunderstood. We think that that’s the branding process. Transcription.

Process 48

Process Video Marketing Brand Identity Branding 48

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Hinge Marketing

SEPTEMBER 9, 2019

?. In this video blog, Lee Frederiksen will talk to you about why your digital brand is so important and how it’s becoming more and more important. TRANSCRIPTION: Hi, I want to talk to you about why your digital brand is so important and it’s becoming more and more important. So, how do you do that?

Video Marketing 59

Video Marketing Brand Identity Branding Digital Marketing Funnels 59

Hinge Marketing

JANUARY 24, 2019

It’s all about developing your employer brand, which is really your reputation as a place to work. It’s all about developing your employer brand, which is really your reputation as a place to work. It’s all about developing your employer brand, which is really your reputation as a place to work. How do you do that?

Process 66

Process Video Marketing Brand Identity Branding 66

Marketing Insider Group

JULY 18, 2016

Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. The post How Brands Can Leverage The Insatiable Demand For Video Content appeared first on Marketing Insider Group.

Demand 100

Demand Video Marketing Brand Identity Branding 100

Search Engine Journal

MARCH 24, 2020

Use your video SEO skills to help companies craft coronavirus response videos. The post Why & How SEOs Can Help Brands Craft Coronavirus Response Videos via @gregjarboe appeared first on Search Engine Journal. Here are tips to help you get ahead.

SEO 83

SEO Video Marketing Brand Identity Branding 83

Hinge Marketing

JANUARY 31, 2019

Today we’re going to talk about M&A in your brand and five situations where an M&A can really strengthen your brand, some opportunities to really improve your brand as you grow through mergers and acquisition. The post 5 Situations when M&A Strengthens Your Brand [VIDEO] appeared first on Hinge Marketing.

Video Marketing 84

Video Marketing Brand Identity Branding Acquisitions 84

The CSI Group

NOVEMBER 18, 2019

Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced.

Video Marketing 40

Video Marketing Brand Identity Branding Content 40

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Search Engine Journal

MARCH 11, 2020

Here are expert tips for creating compelling Q&A videos on YouTube. The post How to Make Compelling Q&A Videos to Build Trust in Your Brand via @seocopychick appeared first on Search Engine Journal. Want to build trust with your audience?

Video Marketing 88

Video Marketing Ad Building Brand Identity Branding 88

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). Watch Now 1. Even better, keep it under 90 seconds.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

Vidyard

MARCH 15, 2017

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. When brands get the message wrong, those errors often surround gender, racial, or cultural stereotypes.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

illumin

APRIL 1, 2020

The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Brands Celebrate International Women’s Day appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Brand Identity Branding 52

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52