Books Direct Marketing Personalization Practices 
Martech
JUNE 3, 2024
Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” This is similar to what brands known for personalization are doing.
Anyword
FEBRUARY 9, 2022
Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Along with practice exercises, the use of formulas, and watching your competitors, perusing the knowledge of copywriting and advertising experts is always a good use of your time. The Robert Collier Letter Book. The Boron Letters.
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Vision6
AUGUST 9, 2021
SMS (or text) marketing is a direct marketing tool you can use to communicate with customers, whether that’s sending abandoned cart messages, getting customer feedback, to announcing sales or promotions and confirming appointments. SMS marketing best practices. Book a free demo today.
Ambal's Amusings
OCTOBER 20, 2009
ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Blog Direct Connections Twitter HJSewell. Tell us about what Connect Direct does?
Martech
AUGUST 9, 2023
Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” That’s plenty, but far from all.
Zoominfo
OCTOBER 13, 2021
“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” 3 Quick Gifting Tips 1.
DivvyHQ
JUNE 23, 2017
Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. The overall concept of content personalization on the web has been growing rapidly in the last decade. But here’s the question: How personal is too personal?
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