Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. Collapse data and functional silos that leave big gaps.

Intent Data 122

Intent Data Intent Marketing Analytics Tools Intent Signal 122

Heinz Marketing

MAY 23, 2023

Intent data can provide valuable insights into a prospect’s likelihood to purchase and can help sales and marketing teams tailor their messaging and outreach accordingly. You can determine which channels your target audience is most active on and tailor your budget and outreach efforts accordingly.

Intent Data 98

Intent Data Paid Search Agency Marketing Analytics Tools Intent 98

Terminus

APRIL 3, 2019

Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. Now, we’ve deepened our integration with Bombora to bring your intent data into Account Hub automatically. Deliver topics to SDRs to tailor their outreach.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Outreach

AUGUST 11, 2020

Bombora’s Intent data integrates with Outreach to create high-priority tasks when accounts show buyer intent for specific topics. Intent Data in Action in Outreach. Here’s how the ABS workflow incorporates Bombora’s Intent Data in Outreach.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

Martech

AUGUST 28, 2023

No one is training “Even with the marquee platforms or [relatively] new things like Drift and Bombora, no one is learning how to use those,” he said. You don’t learn it in school and a lot of those vendors don’t really have training programs to teach it to you. “The All this goes straight to the issue of governance.

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. The 19 Best Sales Prospecting Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. Businesses can identify “ready to buy” prospects and fine-tune their ads/outreach using a plethora of aggregated intent signals.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

SalesIntel

APRIL 6, 2023

Challenge 4 – Do you have enough data for personalized outreach? The fourth sales efficiency challenge is having enough data for personalized outreach. Personalized outreach is critical when it comes to generating revenue for your business. To overcome this challenge, focus on gathering as much data as possible.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

SalesIntel

JUNE 9, 2023

Cognism can be used in a variety of ways: Targeting ideal customers with personalized ads and emails Tracking customer journey and activity Automating data-driven sales outreach Creating detailed reports to gain visibility into customer activity What does Cognism claim? Additionally, intent data is not offered with every package.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Hubspot

MARCH 18, 2020

Effectively following up, personalizing outreach, and tracking engagement are essential to closing the deal. After being alerted to a contact's transition into a new company, Bryan was able to time his personalized outreach and win the sale. Clearbit searches and summons real-time lead data to empower your outreach. Leadfeeder.

Bombora 63

Bombora Automation Tools Forecasting 63

Content4Demand

NOVEMBER 16, 2021

As head of marketing for Bombora—one of the fastest-growing providers of intent data—Nirosha helped build an extensive partner ecosystem that contributed to the company’s record revenue growth. Most immediately, these insights should be applied for website personalization, targeted nurture and sales outreach.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Martech

MAY 12, 2022

” Here’s where you can use customer-service outreach messages that resemble abandoned-cart emails. ABM also has another component: recognizing search through systems like Bombora , which can ferret out the keywords that spell intent. Did something go wrong? Were we out of stock?” Pause while I sneeze.]. Search works.

Intent 112

Intent Account Based Marketing Bombora Intent Signal 112

ClickZ

DECEMBER 18, 2020

With a substantial market opportunity and limited marketing resources, Kazoo needed to focus investment and outreach on its highest priority accounts. We selected Bombora because we felt really good about the approach, the data sources, the richness of the data and how easy they were to do business with,” said Casey Carey, CMO at Kazoo.

Bombora 98

Bombora Intent Data CMO Marketo 98

Outreach

APRIL 8, 2021

Using a sales engagement platform like Outreach enables teams to: Improve efficiency by automating prospect outreach and follow ups to ensure a prospect never falls through the cracks Increase rep effectiveness by allowing reps to focus 100% on selling instead of on data entry and other repetitive tasks.

Enterprise Management 84

Enterprise Management Ideal Customer Profiles Marketing Automation Services Sales Qualified Leads 84

Heinz Marketing

SEPTEMBER 30, 2022

Examples here include PathFactory or Uberflip for content experience management; sales automation platforms like Outreach or Salesloft; website chat bots like Drift or Olark; or a meeting tool like Chili Piper and Calendly. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

DiscoverOrg

JANUARY 2, 2019

We’ve been big on Intent data for years , through our partnership with Bombora. We still have to teach the skill of cold outreach. Prediction #2: B2B Intent Data will (start to) go mainstream. Intent Data is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Outreach

AUGUST 19, 2020

In last week’s article, I covered the new functionality of Bombora’s Intent-driven tasks in Outreach for Account Based Selling. Your email templates can vary wildly depending on how many times your business has iterated on building Outreach sequences. Who should we reach out to? Do you have templates of what we should say?

Intent Data 52

Intent Data Intent Bombora Outreach 52

DemandBase

JULY 23, 2020

Thank you to our partners—Bombora, Drift, Metadata, Outreach, PFL, and Uberflip—for collaborating with us on the creation of this industry report. Maximize efficiency by orchestrating Sales/Marketing campaigns that work together to create the best buyer experience.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

SmartBug Media

SEPTEMBER 6, 2019

Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers. Using this data, Bombora provides a surge score that lets a company know when a buyer has increased search activity to an above-normal level on a particular topic. Everstring.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. With me, I have the CEO at SalesIntel, Manoj Ramnani, and also Mike Burton, co-founder of Bombora here today to talk about the 5 Steps to 5x Pipeline Efficiency. About Bombora Mike Burton : Thanks, Manoj.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. With me, I have the CEO at SalesIntel, Manoj Ramnani, and also Mike Burton, co-founder of Bombora here today to talk about the 5 Steps to 5x Pipeline Efficiency. About Bombora Mike Burton : Thanks, Manoj.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

DealSignal

APRIL 10, 2024

For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data. Run marketing plays and channels: Retargeting on ad networks ABM ads Social media ads Marketing email campaigns Sales outreach cadences Repeat steps 1-5 on a weekly basis. This can help move them into the funnel. #3:

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

JULY 13, 2023

This enables them to tailor their event messaging, content, and outreach efforts to resonate with the specific interests and needs of their target audience. Additionally, companies that incorporate intent data into their post-event nurturing strategies achieve a 45% increase in customer retention rates (Source: Bombora).

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DealSignal

JUNE 26, 2019

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Personalize outreach and lead nurturing to increase conversions.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

SalesIntel

MAY 17, 2023

Inaccurate data can even hurt your email domain reputation and stop your outreach efforts. Optimize multi-channel campaign outreach Optimize multi-channel campaign outreach with unmatched B2B marketing intelligence to accelerate conversion rates and exceed marketing goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Engagio

OCTOBER 10, 2019

From there, you can segment accounts, tailor messaging to their specific wants and needs, and prioritize sales and marketing outreach activities. (By By the way, Bombora offers a free intent data tool that helps sales reps prioritize their own account list each week. You can sign up here.). 5 – Pump the brakes and shorten sales cycles.

Intent Data 67

Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

Marketing Interactions

AUGUST 15, 2021

This lackluster outreach and ineffective score combine to reinforce the notion that MQLs are not qualified. There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. Sales ops assigns them to a rep and the rep reaches out to…crickets. Put Some Substance Behind Your MQLs.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Aberdeen

FEBRUARY 13, 2019

The decision makers at Informatica didn’t want to spin their wheels preparing to integrate intent data into Sales and Marketing operations, so they started their journey by letting new partner, Bombora, identify signals of content consumption of targeted topics and competitors’ companies.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

6sense

DECEMBER 9, 2021

And by leveraging 6sense’s capabilities to radically improve the customer experience (via perfectly timed personalized outreach, for instance), customers are poised to experience other lifts, including: . Third-party intent (native keyword-based intent, integrated Bombora topics). Boost outreach via psychographics.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SalesIntel

JULY 12, 2021

Outbound sales reps are generally equipped with a tech stack to enable their outreach like sequencing tools, dialing platforms, prospecting platforms, gifting/rewards tools, etc. Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Integrate products.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Customer Experience Matrix

AUGUST 8, 2015

In some businesses, reaching only a small fraction of interested buyers is still very useful; in others – especially where there are relatively few buyers to begin with – the marketer may be forced to run her own outreach programs to capture as many as possible. How do you use it?

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Content4Demand

SEPTEMBER 17, 2021

There are two primary sources for third-party intent data: research-based intent data like the kind you get from Bombora or G2, and bidstream intent data that’s effectively the exhaust from online advertisers. How should the different data types be applied to content strategy? Research-based intent allows you to connect who (e.g.,

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82