7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. S ocial Media. Ignoring social media return on investment.

The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. Alternatives to social media engagement.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? By Mark Schaefer.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. The Quantum Mechanics of Blogger Outreach.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Building your social media network.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Bloggers and their readers know each other.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Building your social media network.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Social Engagement.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer.

What Social Media Can’t Do…

grow - Practical Marketing Solutions

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. “I Social media can wait.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). By Brooke B.

Rules 103

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. I hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch .

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. By Mark W. Schaefer.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Buffer has become the gold standard for many social media scheduling apps. What automation tools do you use for B2B social media marketing?

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business?

A thought exercise on social media and critical thinking

grow - Practical Marketing Solutions

Social media and critical thinking. A recent study showed that in general, people use social media to connect to like-minded people in their local communities instead of learning about other views and cultures. By Mark Schaefer.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own? What is the future of the social media “conversation?”

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8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? There is a high value placed on supporting fellow bloggers and providing value!

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

grow - Practical Marketing Solutions

As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening.

Social media proficiency: A life skill?

grow - Practical Marketing Solutions

I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN. The post Social media proficiency: A life skill?

Five important lessons on the economics of social media

grow - Practical Marketing Solutions

If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. A story at the heart of the economics of social media. At this point I was hiring my first regular bloggers to contribute to {grow}.

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

As bloggers it’s really easy to get caught up in comparison and competition. Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. ROI and measurement roi of social media social media metrics

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?