19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? Link building tactics to avoid in 2017.

Trending Sources

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Link Building Search Engine Marketing Blog

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

Effective Link Building Secrets: Guest Blogging

EMagine B2B Blog

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog.

10 Simple SEO Basics for Better Rankings

Act-On

In this example, the blogger could have probably written a better ALT tag than “read.”. Whether it’s a simple poll or a multi-page online assessment ([link] interactive content captures people attention and keeps them on your site. 5) Link your webpages to each other.

SEO 100

Link Building Strategy: How to Get First Links for Your New Blog

Writtent

Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? And why will they want to link to it?

Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. What are the best ways to build local links?

SEO 69

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

And there are absolutely some fantastic, high-quality guest bloggers out there.I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging.

The 8 Best Link-Building Tactics to Boost Off-Page SEO

Hubspot

In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over.

How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before.

Penguin 2.0 Rolls Out This Summer: Please Calm Down

Biznology

The fact of the matter is that ever since Penguin rolled out last year, we’ve known what not to do as far as link building is concerned, and if you’ve continued to follow through with black hat tactics and are worried about Penguin 2.0…well Image via CrunchBase.

SERP 23

Lead your customers to your best online content: here’s how

Biznology

Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Here are some tips to help you with your internal linking strategy. Get an external linking strategy.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion.

7 Steps to Becoming a Great Guest Blogger

Fathom

There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. … Read the rest The post 7 Steps to Becoming a Great Guest Blogger appeared first on Fathom.

PR 3

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Over time, the top source of traffic for most blogs is search.

PR 9

Guidelines for Getting Awesome Guest Blog Posts

Vertical Response

Bringing guest bloggers on board is a great way to diversify the content on your site and introduce your product or business to a new audience. “Guest bloggers can boost profits by growing the exposure of your brand,” says link-building specialist Matt Zajechowski.

Best Practices for Blogger Outreach

Fathom

Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. As I said before, blogger outreach isn’t “one size fits all.”

How to Become a Stellar Guest Blogger

delicious b2bmarketing

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Your approach and professionalism is very important if you want to gain the attention of busy bloggers!

Feed the beast: 7 practical tips to improve your blog’s search ranking

grow - Practical Marketing Solutions

Promote Your Content through Blogger Outreach. Blogger outreach is the process of reaching out to relevant bloggers in your niche to let them know about the amazing content you have written. Blogger outreach is not about sending mass emails to hundreds of bloggers.

17 Realistic Ways to Get More Website Traffic

Act-On

If you want to shorten that time frame, take a look at these traffic-building tactics. Guerrilla idea: What if you republished some content as a Kindle book and included links to other content on your site in the Kindle book? Do some careful link building.

SEO Optimization - 3 Steps to Success

LeadSloth

Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages. (1) Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. 3) Get links. The link text should be the same as the selected keywords.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? Then you need to internally link effectively”) among other topics. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

The Law of Large Numbers is the digital marketer’s friend

Biznology

Why would it be any different when it comes to blogger and influencer outreach marketing? The strategy here is to cajole, seduce, and woo between one and twenty-five blogger-journalists to report and write on your behalf and in their favor. Photo credit: Jenn Durfey.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%

Spam 58

Nofollow Tags: What They Are and Why They Matter

Act-On

Have you ever heard web experts or SEOs talk about nofollow links? The nofollow link makes that possible by telling a search engine that a link does not have value. That’s content that exists only to give context for advertising, or a link. Many types of link spam exist.

Spam 68

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. How to Use Social Influencers to Build Your Brand by Inc. Blogger Outreach: Persistence is Fertile by FeedBlitz.

PR 84

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How to build a robust content program by iMedia Connection. ” Though the post goes a bit over the top in spots (“link building as a direct SEO tactic is completely dead”—not quite true), Jason’s overall points regarding the SEO value of social media are spot on.

Online 124

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

The main difference between this and a mini ebook is that you are not recycling posts from your own blog but rather linking directly to other sites. It’s important that you don’t copy and paste someone else’s content into your guide but rather just include a link back to the original article.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

The Biggest SEO Blunders of All Time

Hubspot

As it turns out, the company had been using doorway pages to artificially inflate their inbound links and rank higher for competitive keywords. Overstock.com trades discounts for links, loses $1.05 Another retail company, another link-building scheme. Marketers.

SEO 54

50 Things We Learnt About Content Marketing This Year

BuzzSumo

We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. When it comes to shares and links, there is a very skewed distribution as we can see below.

Why Quality Content is the Core for Any SEO Strategy

Writtent

It doesnt build valuable links. Proper Link Building. Effective link building is another important reason to make high-quality content the foundation of your digital strategy. Even the outbound links in your social media profiles count.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

There’s a lot more to back linking of course. . Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website. Link Building Strategy. What is a search engine optimization tactician.