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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. It involves comparing two versions of an email message to see which one performs better on a specific metric.

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Stop losing your hard-earned leads

Ontraport

This means tailoring email follow-up to what does resonate with each customer segment. For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. So where do you begin? Here’s how you benefit from lead segmentation.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Are you trying to get your subscribers to buy through your email copy? Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? Each of these emails will require a very different approach and style. In other words, don’t craft generic emails to suit all purposes.

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Top 40 Sales Email Subject Lines [2022]

Optinmonster

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

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Stop losing your hard-earned leads

Ontraport

This means tailoring email follow-up to what does resonate with each customer segment. For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. So where do you begin? Here’s how you benefit from lead segmentation.