article thumbnail

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. There’s a lot of buzz about trade shows, she said, but businesses need to focus more on the science of marketing and less on the art of the deal.

article thumbnail

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

60% of marketers create at least one piece of content each week ( eMarketer ). The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post.

article thumbnail

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

article thumbnail

17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Source : eMarketer. Source : eMarketer. Source : Buzz Marketing. Bloggers on Brands. 70% of bloggers are talking about brands on their blog organically. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5

article thumbnail

B2B Lead Generation Blog: How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale

markempa

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

article thumbnail

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.