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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : eMarketer. B2B interactive marketing spending will climb to nearly $4.8 Source : eMarketer. Source : Buzz Marketing.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Declaring that “all marketing is content,&# Eric Anderson hands down his 10 commandments for content marketing, beginning with dictates that content shall be sharable, malleable and collaborative.

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B2B Lead Generation Blog: How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale

markempa

| Main | Sales and Marketing as a Team: Five Tips to Improve Performance » How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale With my book just being released, I’ve had a lot of people ask me how I got my book deal. I’m delighted to tell them that it all started with my blog.

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.