Liveintent

JANUARY 8, 2021

If marketers want to continue engaging audiences in an ever-evolving digital landscape, they’re going to have to improve their ID management solutions. With comprehensive, first-party data at their fingertips, they’ll be able to gain valuable customer insights and build more effective marketing strategies. experiences.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!)

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Conversica

DECEMBER 20, 2022

This means that we might see 2024 budgets get more healthy in anticipation of a recovery. For my peer CEOs, this means preparing for a cold winter in 2023. Yes, we launched our first Sales AI Assistant during the most significant economic downturn in US history and, yet, we grew at a rate of 300 percent year over year in spite of it.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Oktopost

JUNE 19, 2023

That is the digital marketer’s bread and butter, and demonstrates precisely how important a streamlined social media management strategy is needed to support lead generation. Ah, lead generation – that everlasting conversation. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Rev

APRIL 30, 2018

Which means they’ll quickly become loyal to another business that managed to be innovative before you were. And now, you’ve been thinking about using AI. The fact is, AI is the future of business, and it’s going to soon change from being something cool large companies use to a necessary tool for any entrepreneur.

Marketing AI 114

Marketing AI Work Management Marketing Management Classified Ads 114

KoMarketing Associates

APRIL 9, 2019

Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. What's Next: NFT Experiences for Consumer Brands. What are NFTs? Marketing trends. Social media. Emotions, empowerment, and productivity in the workplace. Creativity and culture in B2B marketing. Dr. Quinn Button, Ph.D

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Rev

MARCH 8, 2023

But what is revenue generation exactly? What is revenue generation? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Bannerflow

APRIL 27, 2020

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Programmatic TV is growing fast.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? What are some successful strategies for engaging with buyers and building trust and empathy?

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Metadata

OCTOBER 30, 2023

We’re not here to turn your world upside down, although we’re all used to our annual dose of “What just happened, and how does this impact my strategy?” But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

SmartBug Media

APRIL 1, 2020

To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more. There's WordPress.org , also known as self-hosted WordPress, which is what most people mean when they say "WordPress".

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? What are some successful strategies for engaging with buyers and building trust and empathy?

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Leadspace

AUGUST 16, 2017

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. Behind the evolution of demand gen — from fishing for leads, to named accounts , to combining both (“demand units”) — is a recognition of the importance of understanding B2B audiences on a personal level.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

Bannerflow

APRIL 27, 2020

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Programmatic TV is growing fast.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? What are some successful strategies for engaging with buyers and building trust and empathy?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Leadspace

SEPTEMBER 4, 2016

What information you don’t know about them can largely be gleaned by scouring the Web. As your company grows, CRM and marketing automation become a crucial part of mapping accounts and managing campaigns. Maximizing the quality of the underlying data in your database. Predictive modeling: A solution — but be careful!

Marketing AI 62

Marketing AI Account Based Marketing ABM Enterprise Management 62

Televerde

JANUARY 10, 2020

These leads were supposedly considered ‘warm’, and guess what? …we We know we need new customers – and we’re willing to do what it takes to get there, we just don’t know exactly what that is… Can you offer any help or suggestions? What unique and important benefit can they expect if they do business with you?

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Marketing AI 52

Content4Demand

MAY 10, 2019

Republished with permission from Demand Gen Report. Organizations that maintain focus on alignment achieve up to 19% faster revenue growth and up to 15% higher profitability than other companies,” said Marisa Kopec, VP of Innovation and Product Management, Research Fellow for SiriusDecisions , during her keynote presentation.

Relevance 46

Relevance Marketing AI Paid Search Agency Peer-to-peer 46

Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. When we were brainstorming topics of what to cover here, cause there’s so much we could do, it kind of came down to this idea of how to resource B2B marketing today. I’m excited that you’re all here.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Leadspace

NOVEMBER 21, 2016

Like that goofy guy who couldn’t sit still in college and scored straight Cs in math – who’s now a highly successful accountant (what?!), It can leave you wondering what radical epiphany or life-changing experience you missed out on between then and now. Don’t get caught off-guard by your own data.

Marketing AI 70

Marketing AI Account Based Marketing Marketing Automation Services Work Management 70

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You never know what’s going to happen. And if you like what you hear today in past episodes, every episode of Sales Pipeline Radio, almost 250 of them are available live on demand up at salespipelineradio.com.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Leadspace

OCTOBER 5, 2016

So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce. There’s no question: AI is good for business. Getting straight to the point, AI makes for far greater efficiency.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Walker Sands

OCTOBER 19, 2022

Continuing our media insights blog series , I caught up with Melissa Daniels from Modern Retail to discuss some best practices for PR professionals, from pitch style and subject lines to embargos and exclusives. I also used that time to explore being a social media manager, a comms manager and a freelancer while I was finishing up my degree.

Media 52

Media PR Work Management Press 52

The ABM Agency

JANUARY 8, 2021

What is B2B Programmatic Advertising? Programmatic advertising uses artificial intelligence (AI) and sophisticated algorithms to automate the process of buying ads or ad space across the digital landscape—display, mobile, video, social, etc. Data Management Platform (DMP). Data Management Platform.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Bannerflow

APRIL 27, 2020

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Programmatic TV is growing fast.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Trends 40

nDash

FEBRUARY 17, 2019

The Future Customer and What it Means for Marketers. The Role of AI and ML in Storytelling and How it Will Influence the Future in Digital Growth Strategies (featuring: Lexi Mills ). This is why we wanted to make your life easy, and highlight the ones that you cannot miss. Read on to find out which one is right for you!

Conference 94

Conference Planning Content Marketing Content 94

MKT1

JUNE 16, 2022

Quick note: I’m using SDR (Sales Development Rep) to mean SDR or BDR (Business Development Rep). No testing or scaling: With SDRs sending out individual email campaigns, you won’t be able to test and scale what’s working as quickly. You say to-may-to, I say to-mah-to, let’s call the whole thing off.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

Inbox Insight

MARCH 27, 2018

This change in behaviour means that marketers are producing content to try and get in front of these professionals when they’re researching. Breakfast, brush teeth, blog post. Those that manage to secure the attention of their potential customers, and start the sales process, will be the ones to succeed. Convert some customers?

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

DealSignal

MAY 3, 2018

A Q&A on the Future of Data-Driven Marketing. Driving Better Business Decisions with Data. Data drives better business decisions. But what are some of the most common mistakes being made when collecting and assessing all this data? This is an issue I recently blogged about too.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Heinz Marketing

SEPTEMBER 26, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. What sales enablement can do for the entire customer life cycle. It’ll be this live radio, live LinkedIn, you never know what’s going to happen. Who should own sales enablement, Sales or Marketing?

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Directive Agency

AUGUST 21, 2019

Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. What might happen if I don’t adapt?” PPC Management Role: Director of PPC at Directive , where he was the first and original PPC specialist. Who is it for?

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Heinz Marketing

SEPTEMBER 2, 2019

Pacific you can find the transcription and recording here on the blog on Mondays. What does insight-driven messaging look like for sales? Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. Like a whole lot more deals. Take Intercom user elegant themes.

Top of Funnel 51

Top of Funnel Peer-to-peer B2B Thought Leadership Lead Scoring 51

MKT1

AUGUST 16, 2022

This newsletter is part of a series I’m calling “Content as a Product” The first post, Content marketing does not equal blog posts , was about creating high-impact content, this post is about content roadmapping, and the final post is about distribution. It’s also probably more of a list than a roadmap.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. The definition of what we consider as “marketing” is constantly changing and becoming broader.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364