Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 313

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 313

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Coincidentally, we recently explored this very topic in this blog post. The exact shape of this new digital marketing era is yet to be defined.

Paid Content 95

Paid Content Paid Search Agency Lead Ranking Planning 95

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your company can go to reach the masses. Social media. Here are a few ideas.

Social Media 134

Social Media Advertising Advertisements Media 134

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Paid Content 168

Paid Content Top of Funnel Content Marketing Planning 168

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Social Media 124

Social Media Training Course Resources 124

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each step to help you launch your first high-converting paid lead generation campaign. Why Use Paid Ads to Quickly Grow Your Email List?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SalesIntel

OCTOBER 20, 2024

Whether a business operates in B2C or B2B markets, acquiring new customers is essential for growth and sustainability. In today’s competitive landscape, companies must deliver seamless, personalized experiences to stand out. The goal is to capture attention through channels like social media, ads, blogs, SEO, or public relations.

Top of Funnel 52

Top of Funnel Paid Content Acquisitions Marketing AI 52

Directive Agency

OCTOBER 16, 2024

In the lightning-paced world of SaaS marketing, achieving a 144% increase in Sales Qualified Leads (SQLs) while driving down your budget by 56% might seem like an impossible feat. But, over the last six months, our team at Directive partnered with a $100M+ ARR enterprise SaaS company to do just that. Let’s begin. Our conclusion?

Paid Content 52

Paid Content Allocation Demand Generation Agencies Sales Qualified Leads 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Facebook Advertisements. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Webbiquity

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Marketing AI 237

Marketing AI Brand Identity Branding Advertising Agencies 237

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Show and Tell: Use More Video Marketing. You’re not alone.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. But a lot of marketers don’t think about distribution until the very end. Social—Keep up with the times.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 141

Campaigns Planning Paid Search Agency Advertising Agencies 141

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Why are ABM and ungated content in the spotlight right now? Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared Media. The High Road Agency. Bien Media. Arcane Digital.

Advertising Agencies 75

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 75

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 111

Planning Paid Search Agency Advertising Benchmark Analysis 111

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 112

Paid Content Social Media Planning Campaigns 112

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Justine Jordan. “In followers).

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Directive Agency

AUGUST 23, 2024

The Dual Threat to B2B SaaS Marketing Success: Hypocrisy and Fear In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two very real and significant threats—hypocrisy and fear. Among the thousands of conversations we’ve had with marketers, we’ve noticed a troubling pattern.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Thought Leadership Work Management 52

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B Marketing 112

B2B Marketing B2B Work Management Content 112

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertising 101

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. As such, high-quality content is critical. Five Technology Inbound Content Marketing Strategies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Why they are important for marketers to use. How Do UTM Tags Help Marketers?

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Digilant

FEBRUARY 11, 2021

Digital advertising campaigns require a long list of moving parts to work in tandem to achieve your overall business objectives. In an environment where consumers are constantly interacting with and digesting media, as advertisers, it can be tricky to pinpoint precisely where to invest your advertising dollars. .

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102