Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Liveintent

MAY 23, 2018

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. Playing the email game.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

ConvertKit

JULY 14, 2021

Higher open rates. The Litmus State of Email 2020 Report revealed that emails with personalized subject lines are 50% more likely to be opened. So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Here’s why we think it’s worth it, though. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Convince & Convert

FEBRUARY 19, 2016

Most marketers aren’t on Snapchat because they assume it’s just for teens. In a recent Huffington Post blog post by Gary Vaynerchuk, 90% of your Snapchat followers are consuming your content. That’s an incredible stat considering email open rates are around 25%! Get our Definitive email newsletter.

Advertising Agencies 107

Advertising Agencies Urgency Marketing Broadcasting API 107

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Grow your message reach.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name. Utilize the preview text.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Optinmonster

APRIL 5, 2023

That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. 47% of email recipients open an email based on the subject line alone. Ready to get started?

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. Social Feeds.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Valasys

OCTOBER 25, 2018

Every good marketer knows that in order to develop relationships with customers, you would need to proactively go where they are instead of waiting for them to come to you. Ever since mobiles have become indispensable, text messaging has become the mode through which marketers can have a direct line of contact with their customers.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. The proof is in the numbers: Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 109

Copywriting Template Work Management Marketing Management 109

EveryoneSocial

OCTOBER 18, 2021

It’s no surprise then that employee newsletters remain an essential tool for communications professionals. That’s why we put together this definitive guide, complete with sixteen employee newsletter ideas to keep your workforce informed and engaged. What is the Purpose of an Employee Newsletter? Develop employee thought leaders.

Newsletter 98

Newsletter Tips Customer Satisfaction Work Management 98

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use urgency—sparingly. Consider that some emails are designed for low opens. As marketers, our job is to make it really easy for people to say yes.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Scoop.it

MARCH 3, 2022

As a marketer, you need to keep your business at the top of your customer’s minds. This is where email newsletters come in handy. Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing? Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing?

Newsletter 79

Newsletter Email Marketing Top of Funnel Paid Search Agency 79

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 101

Email Marketing Planning Work Management Marketing Management 101

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

ConvertKit

DECEMBER 19, 2021

It just means it’s time to put some elbow grease into your marketing. For example, your weekly newsletter nurtures the relationship you have with your audience. Imagine having an email list with 5,000 people and a 50 percent open rate. That means 2,500 people per week are reading your newsletters.

Email Marketing 112

Email Marketing Planning Landing Pages Template 112

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action? 1 Personalise the Content.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Optinmonster

MAY 10, 2023

Struggling to drive more leads and sales with your email marketing? That’s what we call a product recommendation email, a brilliant promotional strategy that’s gaining popularity in email marketing campaigns. A product recommendation email is a type of promotional email used in email marketing campaigns.

Examples 72

Examples Product Cross-Selling Loyalty 72

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 63

Tips Opt-out Opt-in Click Rate 63

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Create a sense of urgency by giving a deadline.

Open Rate 99

Open Rate Tips CAN-SPAM Segmentation 99

Salesforce Marketing Cloud

OCTOBER 17, 2023

For example, you might include a form in a blog post that invites the reader to download a guide in return for sharing their email address. You’ll also need to create urgency around switching to your product versus not doing anything by going head-to-head against the status quo.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Optinmonster

SEPTEMBER 5, 2022

Need some new optin ideas for your blog or business? As your email list grows, so will your conversion rates and revenue! This is why email marketing often has the highest ROI of all digital marketing strategies. Additionally, the open rates for welcome emails delivering freebies or content upgrades tend to be quite high.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. The “transaction” at the end of the funnel could be someone subscribing to your newsletter, signing a petition, joining your Facebook group, scheduling a tour, or making a donation. Funnels guide flow. Of course, the end goal is to convert them. (Or,

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Hubspot

MAY 17, 2021

Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales. As this marketing channel continues to evolve, one thing users are looking for is interactivity. 3 Reasons to Create an Interactive Email Newsletter.

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

SMS 109

SMS Marketing Automation Services Planning Opt-out 109

Sharpspring

SEPTEMBER 15, 2017

But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. Thou Shalt Develop an Email Marketing Strategy. Thou Shalt Divide and Conquer. Use numbers. “5

Email Marketing 68

Email Marketing Work Management Planning Marketing Automation Services 68

Unbounce

JUNE 29, 2021

It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. A landing page is a standalone web page created specifically for a marketing or advertising campaign. Get new subscribers for your newsletter?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Automate your email marketing. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place.

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Ontraport

JUNE 23, 2020

This recent obsession with a company’s weekly newsletter shows that it’s possible to fully capture the attention of your reader via email, and the key isn’t just good design or great inbox placement — though those two things definitely do help. Create a sense of urgency around your message. It knows its audience and their interests.

Copywriting 52

Copywriting Email Marketing CAN-SPAM Trigger Marketing 52

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? So, dilute your promotional campaign with different types of content, such as blog posts, newsletters, e-books, case studies, quizzes, videos, infographics. Then, analyze which of them brings you a higher open rate. It’s not a surprise.

Opt-out 200

Opt-out Opt-in Burn Rate Urgency Marketing 200

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? So, dilute your promotional campaign with different types of content, such as blog posts, newsletters, e-books, case studies, quizzes, videos, infographics. Then, analyze which of them brings you a higher open rate. It’s not a surprise.

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate. 16 new customers.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103